Consumer responses to sex appeal advertising: A cross-cultural study of Australia, China and the United States

Fang Liu, H. Cheng, J. Li

Research output: Chapter in Book/Conference paperConference paperpeer-review

Original languageEnglish
Title of host publicationAmerican Academy of Advertising Conference Proceedings
EditorsK. Sheehan
Place of PublicationUnited States of America
PublisherAmerican Academy of Advertising
Pagesonline
Volumen/a
EditionVermont, USA
ISBN (Print)0931030323
Publication statusPublished - 2007
EventConsumer responses to sex appeal advertising: A cross-cultural study of Australia, China and the United States - Vermont, USA
Duration: 1 Jan 2007 → …

Conference

ConferenceConsumer responses to sex appeal advertising: A cross-cultural study of Australia, China and the United States
Period1/01/07 → …

Cite this