Consumer Preference for PST-Supplement Pork

C. Halbrendt, J. Pesek, A. Parsons, Bob Lindner

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    6 Citations (Scopus)


    Conjoint measurement was used to determine consumer preference for fresh pork produced with genetically engineered porcine somatotropin (pST). A preference model was constructed based on three pork attributes, degree of fat reduction, price, and production technology, which allowed for interactions between attributes to be estimated. Interview surveys were used to collect data in several shopping centres in three Australian cities. Respondents generally preferred learner pST-supplemented pork, but only at fat reduction levels greater than those possible with conventionally produced pork, and at competitive prices.
    Original languageEnglish
    Pages (from-to)189-202
    JournalAustralian Journal of Agricultural Economics
    Issue number2
    Publication statusPublished - 1994

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