Consumer Perceived Value: Development of a Multiple Item Scale

Jill Sweeney, G. Soutar, L.W. Johnson

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publication1998 AMA Winter Educator's Conference
EditorsD. Grew, C. Pechmann
Place of PublicationChicago Illinois
PublisherAmerican Marketing Association
Pages138-139
Volume9
EditionAustin, Texas
Publication statusPublished - 1998
EventConsumer Perceived Value: Development of a Multiple Item Scale - Austin, Texas
Duration: 1 Jan 1998 → …

Conference

ConferenceConsumer Perceived Value: Development of a Multiple Item Scale
Period1/01/98 → …

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