Consumer Ethnocentrism and Chinese Attitudes towards Store Signs in Foreign and Local Brand Names

Fang Liu, Jamie Murphy, Jianyao Li

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationBroaden the Boundaries-ANZMAC 2005 Conference Proceedings
EditorsSharon Purchase
Place of PublicationUWA
PublisherAustralian and New Zealand Marketing Association
Pages78-85
Volume0
EditionPerth, Western Australia
ISBN (Print)0646456546X
Publication statusPublished - 2005
EventConsumer Ethnocentrism and Chinese Attitudes towards Store Signs in Foreign and Local Brand Names - Perth, Western Australia
Duration: 1 Jan 2005 → …

Conference

ConferenceConsumer Ethnocentrism and Chinese Attitudes towards Store Signs in Foreign and Local Brand Names
Period1/01/05 → …

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