Consumer Ethnocentrism and Chinese Attitudes towards Store Signs in Foreign and Local Brand Names

Fang Liu; Jamie Murphy; Jianyao Li

Consumer Ethnocentrism and Chinese Attitudes towards Store Signs in Foreign and Local Brand Names

Fang Liu, Jamie Murphy, Jianyao Li

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	Broaden the Boundaries-ANZMAC 2005 Conference Proceedings
Editors	Sharon Purchase
Place of Publication	UWA
Publisher	Australian and New Zealand Marketing Association
Pages	78-85
Volume	0
Edition	Perth, Western Australia
ISBN (Print)	0646456546X
Publication status	Published - 2005
Event	Consumer Ethnocentrism and Chinese Attitudes towards Store Signs in Foreign and Local Brand Names - Perth, Western Australia Duration: 1 Jan 2005 → …

Conference

Conference	Consumer Ethnocentrism and Chinese Attitudes towards Store Signs in Foreign and Local Brand Names
Period	1/01/05 → …

Cite this

@inproceedings{c9b54794bfa641b29c88fcc1bf92e2e3,

title = "Consumer Ethnocentrism and Chinese Attitudes towards Store Signs in Foreign and Local Brand Names",

author = "Fang Liu and Jamie Murphy and Jianyao Li",

year = "2005",

language = "English",

isbn = "0646456546X",

volume = "0",

pages = "78--85",

editor = "Sharon Purchase",

booktitle = "Broaden the Boundaries-ANZMAC 2005 Conference Proceedings",

publisher = "Australian and New Zealand Marketing Association",

edition = "Perth, Western Australia",

note = "Consumer Ethnocentrism and Chinese Attitudes towards Store Signs in Foreign and Local Brand Names ; Conference date: 01-01-2005",

}

Liu, F, Murphy, J & Li, J 2005, Consumer Ethnocentrism and Chinese Attitudes towards Store Signs in Foreign and Local Brand Names. in S Purchase (ed.), Broaden the Boundaries-ANZMAC 2005 Conference Proceedings. Perth, Western Australia edn, vol. 0, Australian and New Zealand Marketing Association, UWA, pp. 78-85, Consumer Ethnocentrism and Chinese Attitudes towards Store Signs in Foreign and Local Brand Names, 1/01/05.

Consumer Ethnocentrism and Chinese Attitudes towards Store Signs in Foreign and Local Brand Names. / Liu, Fang; Murphy, Jamie; Li, Jianyao.

Broaden the Boundaries-ANZMAC 2005 Conference Proceedings. ed. / Sharon Purchase. Vol. 0 Perth, Western Australia. ed. UWA : Australian and New Zealand Marketing Association, 2005. p. 78-85.

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

TY - GEN

T1 - Consumer Ethnocentrism and Chinese Attitudes towards Store Signs in Foreign and Local Brand Names

AU - Liu, Fang

AU - Murphy, Jamie

AU - Li, Jianyao

PY - 2005

Y1 - 2005

M3 - Conference paper

SN - 0646456546X

VL - 0

SP - 78

EP - 85

BT - Broaden the Boundaries-ANZMAC 2005 Conference Proceedings

A2 - Purchase, Sharon

PB - Australian and New Zealand Marketing Association

CY - UWA

T2 - Consumer Ethnocentrism and Chinese Attitudes towards Store Signs in Foreign and Local Brand Names

Y2 - 1 January 2005

ER -