@inproceedings{c28959b8fa714592bc695589af81b3a4,
title = "Consumer Empowerment: A Neglected Component of Relationship Marketing",
author = "R. Ouschan and Jill Sweeney and L.J. Johnson",
year = "1996",
language = "English",
volume = "1",
pages = "n/a",
editor = "R.T. Rust and R.L. Oliver",
booktitle = "Frontiers in Services",
publisher = "American Marketing Association",
address = "United States",
edition = "Vanderbilt University",
note = "Consumer Empowerment: A Neglected Component of Relationship Marketing ; Conference date: 01-01-1996",
}