Consumer-brand Relationships: An exploratory study in the services context

Jill Sweeney, M. Chew

Research output: Chapter in Book/Conference paperConference paperpeer-review

Original languageEnglish
Title of host publicationANZMAC2000
EditorsO A.
Place of PublicationBrisbane
PublisherPromaco Conventions Pty. Ltd.
Pages1234-1238
VolumeN/A
EditionGriffith University - Gold Coa
ISBN (Print)0 86857 993 9
Publication statusPublished - 2000
EventConsumer-brand Relationships: An exploratory study in the services context - Griffith University - Gold Coa
Duration: 1 Jan 2000 → …

Conference

ConferenceConsumer-brand Relationships: An exploratory study in the services context
Period1/01/00 → …

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