Consumer-brand Relationships: An exploratory study in the services context

Jill Sweeney, M. Chew

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationANZMAC2000
EditorsO A.
Place of PublicationBrisbane
PublisherPromaco Conventions Pty. Ltd.
Pages1234-1238
VolumeN/A
EditionGriffith University - Gold Coa
ISBN (Print)0 86857 993 9
Publication statusPublished - 2000
EventConsumer-brand Relationships: An exploratory study in the services context - Griffith University - Gold Coa
Duration: 1 Jan 2000 → …

Conference

ConferenceConsumer-brand Relationships: An exploratory study in the services context
Period1/01/00 → …

Cite this

Sweeney, J., & Chew, M. (2000). Consumer-brand Relationships: An exploratory study in the services context. In O. A. (Ed.), ANZMAC2000 (Griffith University - Gold Coa ed., Vol. N/A, pp. 1234-1238). Brisbane: Promaco Conventions Pty. Ltd..