Conjoint Analysis - The Marketing Tool to Enhance Product and Service Positioning

Anthony Pecotich

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	Not available
Place of Publication	Singapore Institute of Management, Singa
Publisher	Singapore Institute of Management
Pages	126-135
Volume	1993
Publication status	Published - 1993
Event	Conjoint Analysis - The Marketing Tool to Enhance Product and Service Positioning - Duration: 1 Jan 1993 → …

Conference	Conjoint Analysis - The Marketing Tool to Enhance Product and Service Positioning
Period	1/01/93 → …

Cite this

@inproceedings{6db9b8d6a96545f492a645db0b7a5a3d,

title = "Conjoint Analysis - The Marketing Tool to Enhance Product and Service Positioning",

author = "Anthony Pecotich",

year = "1993",

language = "English",

volume = "1993",

pages = "126--135",

booktitle = "Not available",

publisher = "Singapore Institute of Management",

note = "Conjoint Analysis - The Marketing Tool to Enhance Product and Service Positioning ; Conference date: 01-01-1993",

}

TY - GEN

T1 - Conjoint Analysis - The Marketing Tool to Enhance Product and Service Positioning

AU - Pecotich, Anthony

PY - 1993

Y1 - 1993

M3 - Conference paper

VL - 1993

SP - 126

EP - 135

BT - Not available

PB - Singapore Institute of Management

CY - Singapore Institute of Management, Singa

T2 - Conjoint Analysis - The Marketing Tool to Enhance Product and Service Positioning

Y2 - 1 January 1993

ER -