Conjoint Analysis - The Marketing Tool to Enhance Product and Service Positioning

Anthony Pecotich

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationNot available
Place of PublicationSingapore Institute of Management, Singa
PublisherSingapore Institute of Management
Pages126-135
Volume1993
Publication statusPublished - 1993
EventConjoint Analysis - The Marketing Tool to Enhance Product and Service Positioning -
Duration: 1 Jan 1993 → …

Conference

ConferenceConjoint Analysis - The Marketing Tool to Enhance Product and Service Positioning
Period1/01/93 → …

Cite this

Pecotich, A. (1993). Conjoint Analysis - The Marketing Tool to Enhance Product and Service Positioning. In Not available (Vol. 1993, pp. 126-135). Singapore Institute of Management, Singa: Singapore Institute of Management.
Pecotich, Anthony. / Conjoint Analysis - The Marketing Tool to Enhance Product and Service Positioning. Not available. Vol. 1993 Singapore Institute of Management, Singa : Singapore Institute of Management, 1993. pp. 126-135
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author = "Anthony Pecotich",
year = "1993",
language = "English",
volume = "1993",
pages = "126--135",
booktitle = "Not available",
publisher = "Singapore Institute of Management",

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Pecotich, A 1993, Conjoint Analysis - The Marketing Tool to Enhance Product and Service Positioning. in Not available. vol. 1993, Singapore Institute of Management, Singapore Institute of Management, Singa, pp. 126-135, Conjoint Analysis - The Marketing Tool to Enhance Product and Service Positioning, 1/01/93.

Conjoint Analysis - The Marketing Tool to Enhance Product and Service Positioning. / Pecotich, Anthony.

Not available. Vol. 1993 Singapore Institute of Management, Singa : Singapore Institute of Management, 1993. p. 126-135.

Research output: Chapter in Book/Conference paperConference paper

TY - GEN

T1 - Conjoint Analysis - The Marketing Tool to Enhance Product and Service Positioning

AU - Pecotich, Anthony

PY - 1993

Y1 - 1993

M3 - Conference paper

VL - 1993

SP - 126

EP - 135

BT - Not available

PB - Singapore Institute of Management

CY - Singapore Institute of Management, Singa

ER -

Pecotich A. Conjoint Analysis - The Marketing Tool to Enhance Product and Service Positioning. In Not available. Vol. 1993. Singapore Institute of Management, Singa: Singapore Institute of Management. 1993. p. 126-135