Conceptualising Social CRM in SMEs

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	Proceedings of the Australia New Zealand Marketing Academy Conference 2011
Place of Publication	Edith Cowan University
Publisher	Edith Cowan University
Pages	1-10
Volume	Online
ISBN (Print)	9780646563305
Publication status	Published - 2011
Event	Australian and New Zealand Marketing Academy Conference 2011 - Perth, Australia Duration: 28 Nov 2011 → 30 Nov 2011

Conference	Australian and New Zealand Marketing Academy Conference 2011
Abbreviated title	ANZMAC 2011
Country/Territory	Australia
City	Perth
Period	28/11/11 → 30/11/11

Cite this

@inproceedings{3017e6f079c7439db8bd425761c85671,

title = "Conceptualising Social CRM in SMEs",

author = "Paul Harrigan",

year = "2011",

language = "English",

isbn = "9780646563305",

volume = "Online",

pages = "1--10",

booktitle = "Proceedings of the Australia New Zealand Marketing Academy Conference 2011",

publisher = "Edith Cowan University",

address = "Australia",

note = "Australian and New Zealand Marketing Academy Conference 2011, ANZMAC 2011 ; Conference date: 28-11-2011 Through 30-11-2011",

}

TY - GEN

T1 - Conceptualising Social CRM in SMEs

AU - Harrigan, Paul

PY - 2011

Y1 - 2011

M3 - Conference paper

SN - 9780646563305

VL - Online

SP - 1

EP - 10

BT - Proceedings of the Australia New Zealand Marketing Academy Conference 2011

PB - Edith Cowan University

CY - Edith Cowan University

T2 - Australian and New Zealand Marketing Academy Conference 2011

Y2 - 28 November 2011 through 30 November 2011

ER -