Competitive Strategy: The Art of War Within and Australian Context

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publication11th Biennual World Marketing Congress 2003
EditorsJ. Lewin
Place of PublicationPerth, Australia
PublisherAcademy of Marketing Service
PagesN/A
Volume2003
EditionPerth
ISBN (Print)093783061
Publication statusPublished - 2003
EventCompetitive Strategy: The Art of War Within and Australian Context - Perth
Duration: 1 Jan 2003 → …

Conference

ConferenceCompetitive Strategy: The Art of War Within and Australian Context
Period1/01/03 → …

Cite this

Yu, Z., Purchase, S., & Murphy, J. (2003). Competitive Strategy: The Art of War Within and Australian Context. In J. Lewin (Ed.), 11th Biennual World Marketing Congress 2003 (Perth ed., Vol. 2003, pp. N/A). Academy of Marketing Service.