@inproceedings{cbc3a1862c4748da8fd9c8424ba1c98c,
title = "Competitive Strategy: The Art of War Within and Australian Context",
author = "Z. Yu and Sharon Purchase and Jamie Murphy",
year = "2003",
language = "English",
isbn = "093783061",
volume = "2003",
pages = "N/A",
editor = "J. Lewin",
booktitle = "11th Biennual World Marketing Congress 2003",
publisher = "Academy of Marketing Service",
edition = "Perth",
note = "Competitive Strategy: The Art of War Within and Australian Context ; Conference date: 01-01-2003",
}