Comparing factor analytical and circumplex models of brand personality in brand positioning

Jill Sweeney; Jia-Yao Bao

Comparing factor analytical and circumplex models of brand personality in brand positioning

Research output: Chapter in Book/Conference paper › Conference paper

Original language	English
Title of host publication	Advancing Theory, Maintaining Relevance
Editors	J. Drennan
Place of Publication	Brisbane, Australia
Publisher	Australia and New Zealand Marketing Academy Conference
Pages	23 pp
Volume	n/a
Edition	Brisbane, Australia
ISBN (Print)	174 107 1593
Publication status	Published - 2006
Event	Comparing factor analytical and circumplex models of brand personality in brand positioning - Brisbane, Australia Duration: 1 Jan 2006 → …

Conference

Conference	Comparing factor analytical and circumplex models of brand personality in brand positioning
Period	1/01/06 → …

Cite this

@inproceedings{bf1bec9b753444f7b4aab6a374686b99,

title = "Comparing factor analytical and circumplex models of brand personality in brand positioning",

author = "Jill Sweeney and Jia-Yao Bao",

year = "2006",

language = "English",

isbn = "174 107 1593",

volume = "n/a",

pages = "23 pp",

editor = "J. Drennan",

booktitle = "Advancing Theory, Maintaining Relevance",

publisher = "Australia and New Zealand Marketing Academy Conference",

edition = "Brisbane, Australia",

note = "Comparing factor analytical and circumplex models of brand personality in brand positioning ; Conference date: 01-01-2006",

}

Sweeney, J & Bao, J-Y 2006, Comparing factor analytical and circumplex models of brand personality in brand positioning. in J Drennan (ed.), Advancing Theory, Maintaining Relevance. Brisbane, Australia edn, vol. n/a, Australia and New Zealand Marketing Academy Conference, Brisbane, Australia, pp. 23 pp, Comparing factor analytical and circumplex models of brand personality in brand positioning, 1/01/06.

Comparing factor analytical and circumplex models of brand personality in brand positioning. / Sweeney, Jill; Bao, Jia-Yao.

Advancing Theory, Maintaining Relevance. ed. / J. Drennan. Vol. n/a Brisbane, Australia. ed. Brisbane, Australia : Australia and New Zealand Marketing Academy Conference, 2006. p. 23 pp.

Research output: Chapter in Book/Conference paper › Conference paper

TY - GEN

T1 - Comparing factor analytical and circumplex models of brand personality in brand positioning

AU - Sweeney, Jill

AU - Bao, Jia-Yao

PY - 2006

Y1 - 2006

M3 - Conference paper

SN - 174 107 1593

VL - n/a

SP - 23 pp

BT - Advancing Theory, Maintaining Relevance

A2 - Drennan, J.

PB - Australia and New Zealand Marketing Academy Conference

CY - Brisbane, Australia

T2 - Comparing factor analytical and circumplex models of brand personality in brand positioning

Y2 - 1 January 2006

ER -