@inproceedings{bf1bec9b753444f7b4aab6a374686b99,
title = "Comparing factor analytical and circumplex models of brand personality in brand positioning",
author = "Jill Sweeney and Jia-Yao Bao",
year = "2006",
language = "English",
isbn = "174 107 1593",
volume = "n/a",
pages = "23 pp",
editor = "J. Drennan",
booktitle = "Advancing Theory, Maintaining Relevance",
publisher = "Australia and New Zealand Marketing Academy Conference",
edition = "Brisbane, Australia",
note = "Comparing factor analytical and circumplex models of brand personality in brand positioning ; Conference date: 01-01-2006",
}