Comparing factor analytical and circumplex models of brand personality in brand positioning

Jill Sweeney, Jia-Yao Bao

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationAdvancing Theory, Maintaining Relevance
EditorsJ. Drennan
Place of PublicationBrisbane, Australia
PublisherAustralia and New Zealand Marketing Academy Conference
Pages23 pp
Volumen/a
EditionBrisbane, Australia
ISBN (Print)174 107 1593
Publication statusPublished - 2006
EventComparing factor analytical and circumplex models of brand personality in brand positioning - Brisbane, Australia
Duration: 1 Jan 2006 → …

Conference

ConferenceComparing factor analytical and circumplex models of brand personality in brand positioning
Period1/01/06 → …

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