Abstract
Purpose: The purpose of this paper is to demonstrate different approaches to effective campaigning in support of the Living Wage and so this paper contributes to the broader debate over the nature of the union movement’s engagement with community groups in pursuit of workplace and social issues. Design/methodology/approach: The paper presents a systematic comparison of a union-led and a community-led campaign, drawing primarily upon interview and survey data. Findings: Though different, both campaigns met with a measure of success in improving employee pay and in increasing union membership suggesting a pragmatic approach to the building of union-community relationships. Practical implications: The paper shows the need for campaigners to adopt a strategic approach in identifying the target for their campaign, and also the importance of shaping a persuasive argument. Originality/value: The paper reaffirms the importance of traditional union-led campaigning alongside campaigning through engagement with community groups and so offers a broader framework for exploring the relationships between union and community groups.
| Original language | English |
|---|---|
| Pages (from-to) | 825-839 |
| Number of pages | 15 |
| Journal | Employee Relations |
| Volume | 39 |
| Issue number | 6 |
| DOIs | |
| Publication status | Published - 2017 |
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Community and union-led Living Wage campaigns. / Prowse, Peter; Lopes, Ana; Fells, Ray.
In: Employee Relations, Vol. 39, No. 6, 2017, p. 825-839.Research output: Contribution to journal › Article
TY - JOUR
T1 - Community and union-led Living Wage campaigns
AU - Prowse, Peter
AU - Lopes, Ana
AU - Fells, Ray
PY - 2017
Y1 - 2017
N2 - Purpose: The purpose of this paper is to demonstrate different approaches to effective campaigning in support of the Living Wage and so this paper contributes to the broader debate over the nature of the union movement’s engagement with community groups in pursuit of workplace and social issues. Design/methodology/approach: The paper presents a systematic comparison of a union-led and a community-led campaign, drawing primarily upon interview and survey data. Findings: Though different, both campaigns met with a measure of success in improving employee pay and in increasing union membership suggesting a pragmatic approach to the building of union-community relationships. Practical implications: The paper shows the need for campaigners to adopt a strategic approach in identifying the target for their campaign, and also the importance of shaping a persuasive argument. Originality/value: The paper reaffirms the importance of traditional union-led campaigning alongside campaigning through engagement with community groups and so offers a broader framework for exploring the relationships between union and community groups.
AB - Purpose: The purpose of this paper is to demonstrate different approaches to effective campaigning in support of the Living Wage and so this paper contributes to the broader debate over the nature of the union movement’s engagement with community groups in pursuit of workplace and social issues. Design/methodology/approach: The paper presents a systematic comparison of a union-led and a community-led campaign, drawing primarily upon interview and survey data. Findings: Though different, both campaigns met with a measure of success in improving employee pay and in increasing union membership suggesting a pragmatic approach to the building of union-community relationships. Practical implications: The paper shows the need for campaigners to adopt a strategic approach in identifying the target for their campaign, and also the importance of shaping a persuasive argument. Originality/value: The paper reaffirms the importance of traditional union-led campaigning alongside campaigning through engagement with community groups and so offers a broader framework for exploring the relationships between union and community groups.
KW - Community campaigns
KW - Living Wage
KW - Social movement unionism
KW - Union campaigns
UR - http://www.scopus.com/inward/record.url?scp=85028910249&partnerID=8YFLogxK
U2 - 10.1108/ER-03-2017-0053
DO - 10.1108/ER-03-2017-0053
M3 - Article
VL - 39
SP - 825
EP - 839
JO - Employee Relations
JF - Employee Relations
SN - 0142-5455
IS - 6
ER -