@inproceedings{0745653f9877411090a26677163c6432,
author = "{Syed Ahmad}, S.F. and Jamie Murphy and Y.Z. Zubairi and D. Horrigan",
year = "2008",
language = "English",
isbn = "186308 144 5",
volume = "-",
pages = "1--8",
editor = "Daniela Spanjaard and Sara Denize and Neeru Sharma",
booktitle = "Marketing: Shifting the Focus from Mainstream to Offbeat",
publisher = "Promaco Conventions Pty. Ltd.",
edition = "Sydney, Australia",
note = "
[email protected]: University Recommendation Modes ; Conference date: 01-01-2008",
}