@inproceedings{d9df2d27fdc74d18b3b29c4f2d5746b3,
title = "Cognitive Dissonance: Development of a Multiple Item Scale",
author = "Jill Sweeney and G. Soutar and D. Hausnecht and L.W. Johnson",
year = "1998",
language = "English",
volume = "n/a",
pages = "n/a",
editor = "B.J. Gray and K.R. Deans",
booktitle = "Australia New Zealand Marketing Academy",
publisher = "University of Otago",
edition = "University of Otago, Dunedin,",
note = "Cognitive Dissonance: Development of a Multiple Item Scale ; Conference date: 01-01-1998",
}