Cognitive Dissonance after Purchase: A Comparison of Bricks and Mortar and Online Retail Purchase Situations

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	Marketing Theory and Applications
Editors	W.L. Cron, G.S. Low
Place of Publication	USA
Publisher	American Marketing Association
Pages	N/A
Volume	15
Edition	San Antonio, Texas
ISBN (Print)	0877573093
Publication status	Published - 2004
Event	Cognitive Dissonance after Purchase: A Comparison of Bricks and Mortar and Online Retail Purchase Situations - San Antonio, Texas Duration: 1 Jan 2004 → …

Conference	Cognitive Dissonance after Purchase: A Comparison of Bricks and Mortar and Online Retail Purchase Situations
Period	1/01/04 → …

Cite this

@inproceedings{0f5cb66e8bb24b5abf8be8b5369ce6cb,

title = "Cognitive Dissonance after Purchase: A Comparison of Bricks and Mortar and Online Retail Purchase Situations",

author = "Jill Sweeney and T. Mukhopadhyay",

year = "2004",

language = "English",

isbn = "0877573093",

volume = "15",

pages = "N/A",

editor = "W.L. Cron and G.S. Low",

booktitle = "Marketing Theory and Applications",

publisher = "American Marketing Association",

address = "United States",

edition = "San Antonio, Texas",

note = "Cognitive Dissonance after Purchase: A Comparison of Bricks and Mortar and Online Retail Purchase Situations ; Conference date: 01-01-2004",

}

Sweeney, J & Mukhopadhyay, T 2004, Cognitive Dissonance after Purchase: A Comparison of Bricks and Mortar and Online Retail Purchase Situations. in WL Cron & GS Low (eds), Marketing Theory and Applications. San Antonio, Texas edn, vol. 15, American Marketing Association, USA, pp. N/A, Cognitive Dissonance after Purchase: A Comparison of Bricks and Mortar and Online Retail Purchase Situations, 1/01/04.

Marketing Theory and Applications. ed. / W.L. Cron; G.S. Low. Vol. 15 San Antonio, Texas. ed. USA : American Marketing Association, 2004. p. N/A.

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

TY - GEN

T1 - Cognitive Dissonance after Purchase: A Comparison of Bricks and Mortar and Online Retail Purchase Situations

AU - Sweeney, Jill

AU - Mukhopadhyay, T.

PY - 2004

Y1 - 2004

M3 - Conference paper

SN - 0877573093

VL - 15

SP - N/A

BT - Marketing Theory and Applications

A2 - Cron, W.L.

A2 - Low, G.S.

PB - American Marketing Association

CY - USA

T2 - Cognitive Dissonance after Purchase: A Comparison of Bricks and Mortar and Online Retail Purchase Situations

Y2 - 1 January 2004

ER -