| Original language | English |
|---|---|
| Pages (from-to) | 49-59 |
| Journal | Journal of Interactive Marketing |
| Volume | 14 |
| Issue number | 1 |
| Publication status | Published - 2000 |
Clickable world wide web banner ads and content sites
C.F. Hofacker, Jamie Murphy
Research output: Contribution to journal › Article › peer-review
30
Citations
(Scopus)