Children and energy-dense foods – parents, peers, acceptability or advertising?

Liudmila Tarabashkina, Pascale G. Quester, Roberta Crouch

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

Studies to date have focused on one or very few factors, rather than exploring a host of influences associated with children’s consumption of energy-dense foods. This is surprising as multiple agents are relevant to children’s food consumer socialisation (parents, peers, social norms, and food advertising). This study addresses these gaps and offers the first comprehensive empirical assessment of a wide cluster of variables. Design/methodology/approach: A cross-sectional study was undertaken with children aged 7 to 13 years and their parents/main carers, collecting family metrics from parents and data directly from children. Structural Equation Modelling was used to estimate a series of interdependence relationships in four steps, revealing the increased explained variance in children’s consumption of energy-dense foods. Findings: The inclusion of multiple potential factors increased the percentage of explained variance in children’s consumption of energy-dense foods. The models explicate which factors relate to frequent consumption in children, and also clarify various indirect influences on children through parents. Originality/value: For the first time, a wider range of variables was integrated to maximise the percentage of explained variance in children’s behaviour, providing policy makers and social marketers with novel insights regarding areas that need to be prioritised for consumer education. Both direct and indirect relationships were assessed. Data were collected from parents and their children to provide an original methodological contribution and richer data for investigation. © Emerald Publishing Limited 2017
Original languageEnglish
Pages (from-to)1669-1694
JournalEuropean Journal of Marketing
Volume51
Issue number9-10
DOIs
Publication statusPublished - 2017
Externally publishedYes

Fingerprint

Peers
Food
Acceptability
Energy
Factors
Multiple agents
Structural equation modeling
Politicians
Consumer socialization
Integrated
Carers
Cross-sectional studies
Marketers
Social norms
Interdependence
Inclusion
Education
Design methodology

Cite this

Tarabashkina, Liudmila ; Quester, Pascale G. ; Crouch, Roberta . / Children and energy-dense foods – parents, peers, acceptability or advertising?. In: European Journal of Marketing. 2017 ; Vol. 51, No. 9-10. pp. 1669-1694.
@article{60c635b5f2374adf972cc6776a4dd35f,
title = "Children and energy-dense foods – parents, peers, acceptability or advertising?",
abstract = "Studies to date have focused on one or very few factors, rather than exploring a host of influences associated with children’s consumption of energy-dense foods. This is surprising as multiple agents are relevant to children’s food consumer socialisation (parents, peers, social norms, and food advertising). This study addresses these gaps and offers the first comprehensive empirical assessment of a wide cluster of variables. Design/methodology/approach: A cross-sectional study was undertaken with children aged 7 to 13 years and their parents/main carers, collecting family metrics from parents and data directly from children. Structural Equation Modelling was used to estimate a series of interdependence relationships in four steps, revealing the increased explained variance in children’s consumption of energy-dense foods. Findings: The inclusion of multiple potential factors increased the percentage of explained variance in children’s consumption of energy-dense foods. The models explicate which factors relate to frequent consumption in children, and also clarify various indirect influences on children through parents. Originality/value: For the first time, a wider range of variables was integrated to maximise the percentage of explained variance in children’s behaviour, providing policy makers and social marketers with novel insights regarding areas that need to be prioritised for consumer education. Both direct and indirect relationships were assessed. Data were collected from parents and their children to provide an original methodological contribution and richer data for investigation. {\circledC} Emerald Publishing Limited 2017",
author = "Liudmila Tarabashkina and Quester, {Pascale G.} and Roberta Crouch",
year = "2017",
doi = "10.1108/EJM-02-2015-0074",
language = "English",
volume = "51",
pages = "1669--1694",
journal = "European Journal of Marketing",
issn = "0309-0566",
publisher = "Emerald Group Publishing Limited",
number = "9-10",

}

Children and energy-dense foods – parents, peers, acceptability or advertising? / Tarabashkina, Liudmila; Quester, Pascale G.; Crouch, Roberta .

In: European Journal of Marketing, Vol. 51, No. 9-10, 2017, p. 1669-1694.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Children and energy-dense foods – parents, peers, acceptability or advertising?

AU - Tarabashkina, Liudmila

AU - Quester, Pascale G.

AU - Crouch, Roberta

PY - 2017

Y1 - 2017

N2 - Studies to date have focused on one or very few factors, rather than exploring a host of influences associated with children’s consumption of energy-dense foods. This is surprising as multiple agents are relevant to children’s food consumer socialisation (parents, peers, social norms, and food advertising). This study addresses these gaps and offers the first comprehensive empirical assessment of a wide cluster of variables. Design/methodology/approach: A cross-sectional study was undertaken with children aged 7 to 13 years and their parents/main carers, collecting family metrics from parents and data directly from children. Structural Equation Modelling was used to estimate a series of interdependence relationships in four steps, revealing the increased explained variance in children’s consumption of energy-dense foods. Findings: The inclusion of multiple potential factors increased the percentage of explained variance in children’s consumption of energy-dense foods. The models explicate which factors relate to frequent consumption in children, and also clarify various indirect influences on children through parents. Originality/value: For the first time, a wider range of variables was integrated to maximise the percentage of explained variance in children’s behaviour, providing policy makers and social marketers with novel insights regarding areas that need to be prioritised for consumer education. Both direct and indirect relationships were assessed. Data were collected from parents and their children to provide an original methodological contribution and richer data for investigation. © Emerald Publishing Limited 2017

AB - Studies to date have focused on one or very few factors, rather than exploring a host of influences associated with children’s consumption of energy-dense foods. This is surprising as multiple agents are relevant to children’s food consumer socialisation (parents, peers, social norms, and food advertising). This study addresses these gaps and offers the first comprehensive empirical assessment of a wide cluster of variables. Design/methodology/approach: A cross-sectional study was undertaken with children aged 7 to 13 years and their parents/main carers, collecting family metrics from parents and data directly from children. Structural Equation Modelling was used to estimate a series of interdependence relationships in four steps, revealing the increased explained variance in children’s consumption of energy-dense foods. Findings: The inclusion of multiple potential factors increased the percentage of explained variance in children’s consumption of energy-dense foods. The models explicate which factors relate to frequent consumption in children, and also clarify various indirect influences on children through parents. Originality/value: For the first time, a wider range of variables was integrated to maximise the percentage of explained variance in children’s behaviour, providing policy makers and social marketers with novel insights regarding areas that need to be prioritised for consumer education. Both direct and indirect relationships were assessed. Data were collected from parents and their children to provide an original methodological contribution and richer data for investigation. © Emerald Publishing Limited 2017

U2 - 10.1108/EJM-02-2015-0074

DO - 10.1108/EJM-02-2015-0074

M3 - Article

VL - 51

SP - 1669

EP - 1694

JO - European Journal of Marketing

JF - European Journal of Marketing

SN - 0309-0566

IS - 9-10

ER -