Changes in Marketing Activity and Consumption in the Socialist Republic of Vietnam

C.J. Shultz, Anthony Pecotich

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	225-257
Journal	Research in Consumer Behaviour
Volume	7
Issue number	1
Publication status	Published - 1994

Cite this

@article{63bb2342ee5a4c37ba7a3a5dd375eb6e,

title = "Changes in Marketing Activity and Consumption in the Socialist Republic of Vietnam",

author = "C.J. Shultz and Anthony Pecotich",

year = "1994",

language = "English",

volume = "7",

pages = "225--257",

journal = "Research in Consumer Behaviour",

issn = "0885-2111",

publisher = "Emerald Group Publishing Limited",

number = "1",

}