Changes in Marketing Activity and Consumption in the Socialist Republic of Vietnam

C.J. Shultz, Anthony Pecotich

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)225-257
JournalResearch in Consumer Behaviour
Volume7
Issue number1
Publication statusPublished - 1994

Cite this

Shultz, C.J. ; Pecotich, Anthony. / Changes in Marketing Activity and Consumption in the Socialist Republic of Vietnam. In: Research in Consumer Behaviour. 1994 ; Vol. 7, No. 1. pp. 225-257.
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Changes in Marketing Activity and Consumption in the Socialist Republic of Vietnam. / Shultz, C.J.; Pecotich, Anthony.

In: Research in Consumer Behaviour, Vol. 7, No. 1, 1994, p. 225-257.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Changes in Marketing Activity and Consumption in the Socialist Republic of Vietnam

AU - Shultz, C.J.

AU - Pecotich, Anthony

PY - 1994

Y1 - 1994

M3 - Article

VL - 7

SP - 225

EP - 257

JO - Research in Consumer Behaviour

JF - Research in Consumer Behaviour

SN - 0885-2111

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