Celebrity Endorsers in Luxury Brand Advertising: An Empirical Test of the Match-up Hypotheses

F. Hanrahan; Fang Liu

Celebrity Endorsers in Luxury Brand Advertising: An Empirical Test of the Match-up Hypotheses

F. Hanrahan, Fang Liu

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	Australia & New Zealand Marketing Academy Conference 2013
Editors	Rod Brodie
Place of Publication	Auckland, New Zealand
Publisher	University of Auckland
Pages	1-8
ISBN (Print)	9780646563305
Publication status	Published - 2013
Event	Australia and New Zealand Marketing Academy Conference 2013 - Adelaide Hilton, Adelaide, Australia Duration: 1 Dec 2013 → 4 Dec 2013 Conference number: 2013 http://pandora.nla.gov.au/pan/25410/20140311-1105/anzmac.info/conference/anzmac-2013-conference-proceedings/anzmac-2013-herdc-information/index.html

Conference

Conference	Australia and New Zealand Marketing Academy Conference 2013
Abbreviated title	ANZMAC
Country/Territory	Australia
City	Adelaide
Period	1/12/13 → 4/12/13
Internet address	http://pandora.nla.gov.au/pan/25410/20140311-1105/anzmac.info/conference/anzmac-2013-conference-proceedings/anzmac-2013-herdc-information/index.html

Cite this

@inproceedings{8c270d074d054758bdaf0ab77ed748e5,

title = "Celebrity Endorsers in Luxury Brand Advertising: An Empirical Test of the Match-up Hypotheses",

author = "F. Hanrahan and Fang Liu",

year = "2013",

language = "English",

isbn = "9780646563305",

pages = "1--8",

editor = "Brodie, {Rod }",

booktitle = "Australia & New Zealand Marketing Academy Conference 2013",

publisher = "University of Auckland",

address = "New Zealand",

note = "Australia and New Zealand Marketing Academy Conference 2013, ANZMAC ; Conference date: 01-12-2013 Through 04-12-2013",

url = "http://pandora.nla.gov.au/pan/25410/20140311-1105/anzmac.info/conference/anzmac-2013-conference-proceedings/anzmac-2013-herdc-information/index.html",

}

TY - GEN

T1 - Celebrity Endorsers in Luxury Brand Advertising: An Empirical Test of the Match-up Hypotheses

AU - Hanrahan, F.

AU - Liu, Fang

N1 - Conference code: 2013

PY - 2013

Y1 - 2013

M3 - Conference paper

SN - 9780646563305

SP - 1

EP - 8

BT - Australia & New Zealand Marketing Academy Conference 2013

A2 - Brodie, Rod

PB - University of Auckland

CY - Auckland, New Zealand

T2 - Australia and New Zealand Marketing Academy Conference 2013

Y2 - 1 December 2013 through 4 December 2013

ER -