Caution: Tweet at your Own Risk – Social Media and the Australian Legal Profession

Australian legal institutions have taken action to inform lawyers of their ethical duties regarding social media. in particular, many have created brief guidelines that address important issues in this area. This article examines three areas in which the guidelines are lacking: online behavioural targeting advertising; unqualified persons misrepresenting themselves as lawyers; and unintended retainers. It argues that changes to the guidelines are necessary to try to prevent ethical misconduct from occurring.