"Caught in the act": The role of processing goal in prejudice-linked stereotype activation

Lucette Ouschan

Research output: ThesisDoctoral Thesis

Abstract

The aim of this thesis was to systematically investigate the role of processing goals in prejudice-linked stereotype activation. Across five experiments, the automatic responses to racial targets (Asian and Caucasian faces) of low-and high-prejudiced individuals were measured while processing goals were manipulated. Automatic stereotype activation was linked to prejudice level only when the processing goals required evaluative judgements of the targets. Neither high-nor low-prejudice participants activated stereotypes during target irrelevant judgments. The findings offer substantive evidence for the role of processing goals in mediating prejudice-linked differences in automatic stereotype activation.
LanguageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • The University of Western Australia
Award date10 Feb 2017
StateUnpublished - 2017

Cite this

@phdthesis{d157c1c7db164fbab6dea659e058eb33,
title = "{"}Caught in the act{"}: The role of processing goal in prejudice-linked stereotype activation",
abstract = "The aim of this thesis was to systematically investigate the role of processing goals in prejudice-linked stereotype activation. Across five experiments, the automatic responses to racial targets (Asian and Caucasian faces) of low-and high-prejudiced individuals were measured while processing goals were manipulated. Automatic stereotype activation was linked to prejudice level only when the processing goals required evaluative judgements of the targets. Neither high-nor low-prejudice participants activated stereotypes during target irrelevant judgments. The findings offer substantive evidence for the role of processing goals in mediating prejudice-linked differences in automatic stereotype activation.",
keywords = "Explicit prejudice, Automatic stereotype activation, Processing goals, Racial prejudice, Person perception, Stereotype automaticity",
author = "Lucette Ouschan",
year = "2017",
language = "English",
school = "The University of Western Australia",

}

Ouschan, L 2017, '"Caught in the act": The role of processing goal in prejudice-linked stereotype activation', Doctor of Philosophy, The University of Western Australia.

"Caught in the act": The role of processing goal in prejudice-linked stereotype activation. / Ouschan, Lucette.

2017.

Research output: ThesisDoctoral Thesis

TY - THES

T1 - "Caught in the act": The role of processing goal in prejudice-linked stereotype activation

AU - Ouschan,Lucette

PY - 2017

Y1 - 2017

N2 - The aim of this thesis was to systematically investigate the role of processing goals in prejudice-linked stereotype activation. Across five experiments, the automatic responses to racial targets (Asian and Caucasian faces) of low-and high-prejudiced individuals were measured while processing goals were manipulated. Automatic stereotype activation was linked to prejudice level only when the processing goals required evaluative judgements of the targets. Neither high-nor low-prejudice participants activated stereotypes during target irrelevant judgments. The findings offer substantive evidence for the role of processing goals in mediating prejudice-linked differences in automatic stereotype activation.

AB - The aim of this thesis was to systematically investigate the role of processing goals in prejudice-linked stereotype activation. Across five experiments, the automatic responses to racial targets (Asian and Caucasian faces) of low-and high-prejudiced individuals were measured while processing goals were manipulated. Automatic stereotype activation was linked to prejudice level only when the processing goals required evaluative judgements of the targets. Neither high-nor low-prejudice participants activated stereotypes during target irrelevant judgments. The findings offer substantive evidence for the role of processing goals in mediating prejudice-linked differences in automatic stereotype activation.

KW - Explicit prejudice

KW - Automatic stereotype activation

KW - Processing goals

KW - Racial prejudice

KW - Person perception

KW - Stereotype automaticity

M3 - Doctoral Thesis

ER -