In the fourth edition of the Indian Premier League (IPL), held in 2011, the Kolkata Knight Riders (KKR) decided to revamp the team by changing the entire set of players. Even, Sourav Ganguly, the team's icon player for the first three editions of the IPL was dropped from the team. Instead, Gautam Gambhir (worth $2.4 million) was purchased by KKR to handle the responsibility of captaining the side in the absence of Ganguly.
|Title of host publication||Marketing Cases from Emerging Markets|
|Publisher||Springer-Verlag London Ltd.|
|Number of pages||14|
|ISBN (Print)||3642368603, 9783642368608|
|Publication status||Published - 1 Dec 2014|