Case Study 6: Malaysian airlines versus AirAsia: Customer satisfaction, service quality and service branding

Sujana Adapa, Sanjit Kumar Roy

Marketing

Research output: Chapter in Book/Conference paper › Chapter › peer-review

4 Citations (Scopus)

4 Citations
1 Edited book/Anthology

1 results

2017
Services Marketing Cases in Emerging Markets: An Asian Perspective
Roy, S., 2017, Switzerland: Springer International Publishing. 184 p.
Research output: Book/Report › Edited book/Anthology › peer-review