Case study 3: Lakme pure defense: An antipollution cream

Atanu Adhikari; Sanjit Kumar Roy

doi:10.1007/978-3-642-36861-5_5

Case study 3: Lakme pure defense: An antipollution cream

Atanu Adhikari, Sanjit Kumar Roy

Research output: Chapter in Book/Conference paper › Chapter › peer-review

Abstract

Unilever is known all over the world with a huge product range targeting various segments of customers. In April 2008, Hindustan Unilever Ltd was embarking on the launch of its product range of antipollution cream called Pure Defense. This new range was developed in India with the help of Unilever skincare technology. Launching a new product type needs long-term research and effort and every department of the company is involved in evaluating every detail, the pros, and cons and then based on their evaluations, the managers decide whether to go ahead with the launch.

Original language	English
Title of host publication	Marketing Cases from Emerging Markets
Publisher	Springer-Verlag London Ltd.
Pages	25-29
Number of pages	5
Volume	9783642368615
ISBN (Electronic)	9783642368615
ISBN (Print)	3642368603, 9783642368608
DOIs	https://doi.org/10.1007/978-3-642-36861-5_5
Publication status	Published - 1 Dec 2014
Externally published	Yes

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10.1007/978-3-642-36861-5_5

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Case study 3: Lakme pure defense: An antipollution cream

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