Case study 3: Lakme pure defense: An antipollution cream

Atanu Adhikari, Sanjit Kumar Roy

Research output: Chapter in Book/Conference paperChapterpeer-review


Unilever is known all over the world with a huge product range targeting various segments of customers. In April 2008, Hindustan Unilever Ltd was embarking on the launch of its product range of antipollution cream called Pure Defense. This new range was developed in India with the help of Unilever skincare technology. Launching a new product type needs long-term research and effort and every department of the company is involved in evaluating every detail, the pros, and cons and then based on their evaluations, the managers decide whether to go ahead with the launch.

Original languageEnglish
Title of host publicationMarketing Cases from Emerging Markets
PublisherSpringer-Verlag London Ltd.
Number of pages5
ISBN (Electronic)9783642368615
ISBN (Print)3642368603, 9783642368608
Publication statusPublished - 1 Dec 2014
Externally publishedYes


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