Abstract
In April 2006, a U.S non-profit organisation approached the Indian government with a proposal to purchase their device with an offered price of US$ 100 (approximately £65) device. The device was similar to a laptop but with less functionally and specially designed to target underprivileged school children. In a developing country like India, where 75 % of the people live on less than $2 a day, the offered price was a big question in a sense of affordability.
Original language | English |
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Title of host publication | Marketing Cases from Emerging Markets |
Publisher | Springer-Verlag London Ltd. |
Pages | 117-136 |
Number of pages | 20 |
Volume | 9783642368615 |
ISBN (Electronic) | 9783642368615 |
ISBN (Print) | 3642368603, 9783642368608 |
DOIs | |
Publication status | Published - 1 Dec 2014 |
Externally published | Yes |