In April 2006, a U.S non-profit organisation approached the Indian government with a proposal to purchase their device with an offered price of US$ 100 (approximately £65) device. The device was similar to a laptop but with less functionally and specially designed to target underprivileged school children. In a developing country like India, where 75 % of the people live on less than $2 a day, the offered price was a big question in a sense of affordability.
|Title of host publication||Marketing Cases from Emerging Markets|
|Publisher||Springer-Verlag London Ltd.|
|Number of pages||20|
|ISBN (Print)||3642368603, 9783642368608|
|Publication status||Published - 1 Dec 2014|