Can materialistic consumers have high well-being?

Richard Gruner, Hanako Frawley, Uwana Evers

Research output: Chapter in Book/Conference paperConference paper

Abstract

Materialism has emerged as an important topic within consumer research. Most studies report a negative relationship between materialism—the importance a consumer assigns to buying and owning products—and consumer well-being. However, relatively little is known about the nature of this relationship. Could materialism and well-being have a non-linear association? To further explore this relationship, we conducted a large scale cross-country empirical study involving 2,430 consumers. While results confirm that overall materialism has a negative effect on consumers’ well-being, our data suggest an S-shaped, cubic relationship meaning that both low and high levels of materialism were related to increased consumer well-being, and average materialism was related to decreased consumer well-being. The results help untangle what has been described as a complex and enigmatic relationship between materialism and consumer well-being.
Original languageEnglish
Title of host publicationAustralia New Zealand Marketing Academy Conference 2017
Subtitle of host publicationMarketing for Impact
EditorsLinda Robinson, Linda Brennan, Mike Reid
Place of PublicationMelbourne, Australia
PublisherRMIT University
Pages118-122
Publication statusPublished - 2017
Event2017 ANZMAC Conference: Marketing for impact - Melbourne, Australia
Duration: 4 Dec 20176 Dec 2017
https://anzmac.wildapricot.org/Programme

Conference

Conference2017 ANZMAC Conference
CountryAustralia
CityMelbourne
Period4/12/176/12/17
Internet address

Fingerprint

Materialism
Well-being
Consumer well-being
Consumer research
Empirical study

Cite this

Gruner, R., Frawley, H., & Evers, U. (2017). Can materialistic consumers have high well-being? In L. Robinson, L. Brennan, & M. Reid (Eds.), Australia New Zealand Marketing Academy Conference 2017: Marketing for Impact (pp. 118-122). Melbourne, Australia: RMIT University.
Gruner, Richard ; Frawley, Hanako ; Evers, Uwana. / Can materialistic consumers have high well-being?. Australia New Zealand Marketing Academy Conference 2017: Marketing for Impact. editor / Linda Robinson ; Linda Brennan ; Mike Reid. Melbourne, Australia : RMIT University, 2017. pp. 118-122
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Gruner, R, Frawley, H & Evers, U 2017, Can materialistic consumers have high well-being? in L Robinson, L Brennan & M Reid (eds), Australia New Zealand Marketing Academy Conference 2017: Marketing for Impact. RMIT University, Melbourne, Australia, pp. 118-122, 2017 ANZMAC Conference, Melbourne, Australia, 4/12/17.

Can materialistic consumers have high well-being? / Gruner, Richard; Frawley, Hanako; Evers, Uwana.

Australia New Zealand Marketing Academy Conference 2017: Marketing for Impact. ed. / Linda Robinson; Linda Brennan; Mike Reid. Melbourne, Australia : RMIT University, 2017. p. 118-122.

Research output: Chapter in Book/Conference paperConference paper

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PY - 2017

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AB - Materialism has emerged as an important topic within consumer research. Most studies report a negative relationship between materialism—the importance a consumer assigns to buying and owning products—and consumer well-being. However, relatively little is known about the nature of this relationship. Could materialism and well-being have a non-linear association? To further explore this relationship, we conducted a large scale cross-country empirical study involving 2,430 consumers. While results confirm that overall materialism has a negative effect on consumers’ well-being, our data suggest an S-shaped, cubic relationship meaning that both low and high levels of materialism were related to increased consumer well-being, and average materialism was related to decreased consumer well-being. The results help untangle what has been described as a complex and enigmatic relationship between materialism and consumer well-being.

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Gruner R, Frawley H, Evers U. Can materialistic consumers have high well-being? In Robinson L, Brennan L, Reid M, editors, Australia New Zealand Marketing Academy Conference 2017: Marketing for Impact. Melbourne, Australia: RMIT University. 2017. p. 118-122