Can consumers' global/local consumption orientation be primed?

J.B. Kelley, Julie Lee, Geoff Soutar

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationShifting the Focus from Mainstream to Offbeat
EditorsDaniela Spanjaard, Sara Denize, Neeru Sharma
Place of PublicationUniversity of Western Sydney
PublisherPromaco Conventions Pty. Ltd.
Pages1-7
Volume-
EditionSydney, Australia
ISBN (Print)186308 144 5
Publication statusPublished - 2008
EventCan consumers' global/local consumption orientation be primed? - Sydney, Australia
Duration: 1 Jan 2008 → …

Conference

ConferenceCan consumers' global/local consumption orientation be primed?
Period1/01/08 → …

Cite this

Kelley, J. B., Lee, J., & Soutar, G. (2008). Can consumers' global/local consumption orientation be primed? In D. Spanjaard, S. Denize, & N. Sharma (Eds.), Shifting the Focus from Mainstream to Offbeat (Sydney, Australia ed., Vol. -, pp. 1-7). University of Western Sydney: Promaco Conventions Pty. Ltd..