Branding on the Web: Evolving domain name usage among Malaysian hotels

N.H. Hashim, Jamie Murphy

Research output: Contribution to journalArticle

32 Citations (Scopus)

Abstract

The Internet helps tourism enterprises extend both their market reach and operational efficiency, yet few studies have examined the evolving nature of Internet use in developing countries. This study investigates 494 Malaysian hotels' use of domain names for online branding and as a reflection of evolving Internet adoption. In line with diffusion research in other countries, there were significant positive relationships with hotel size, category and affiliation and progressive levels of Internet use. The results extend hospitality diffusion research to Malaysia and support branded domain names as a measure of advanced Internet use. (c) 2006 Elsevier Ltd. All rights reserved.
Original languageEnglish
Pages (from-to)621-624
JournalTourism Management
Volume28
Issue number2
DOIs
Publication statusPublished - 2007

Fingerprint

Hotels
Internet
diffusion research
Developing countries
Malaysia
tourism
developing world
Tourism
Branding
Internet use
World Wide Web
developing country
efficiency
market
Industry

Cite this

@article{adab83eaaf9d496d8cd40849c8b722ba,
title = "Branding on the Web: Evolving domain name usage among Malaysian hotels",
abstract = "The Internet helps tourism enterprises extend both their market reach and operational efficiency, yet few studies have examined the evolving nature of Internet use in developing countries. This study investigates 494 Malaysian hotels' use of domain names for online branding and as a reflection of evolving Internet adoption. In line with diffusion research in other countries, there were significant positive relationships with hotel size, category and affiliation and progressive levels of Internet use. The results extend hospitality diffusion research to Malaysia and support branded domain names as a measure of advanced Internet use. (c) 2006 Elsevier Ltd. All rights reserved.",
author = "N.H. Hashim and Jamie Murphy",
year = "2007",
doi = "10.1016/j.tourman.2006.09.013",
language = "English",
volume = "28",
pages = "621--624",
journal = "Tourism Management",
issn = "0261-5177",
publisher = "Elsevier",
number = "2",

}

Branding on the Web: Evolving domain name usage among Malaysian hotels. / Hashim, N.H.; Murphy, Jamie.

In: Tourism Management, Vol. 28, No. 2, 2007, p. 621-624.

Research output: Contribution to journalArticle

TY - JOUR

T1 - Branding on the Web: Evolving domain name usage among Malaysian hotels

AU - Hashim, N.H.

AU - Murphy, Jamie

PY - 2007

Y1 - 2007

N2 - The Internet helps tourism enterprises extend both their market reach and operational efficiency, yet few studies have examined the evolving nature of Internet use in developing countries. This study investigates 494 Malaysian hotels' use of domain names for online branding and as a reflection of evolving Internet adoption. In line with diffusion research in other countries, there were significant positive relationships with hotel size, category and affiliation and progressive levels of Internet use. The results extend hospitality diffusion research to Malaysia and support branded domain names as a measure of advanced Internet use. (c) 2006 Elsevier Ltd. All rights reserved.

AB - The Internet helps tourism enterprises extend both their market reach and operational efficiency, yet few studies have examined the evolving nature of Internet use in developing countries. This study investigates 494 Malaysian hotels' use of domain names for online branding and as a reflection of evolving Internet adoption. In line with diffusion research in other countries, there were significant positive relationships with hotel size, category and affiliation and progressive levels of Internet use. The results extend hospitality diffusion research to Malaysia and support branded domain names as a measure of advanced Internet use. (c) 2006 Elsevier Ltd. All rights reserved.

U2 - 10.1016/j.tourman.2006.09.013

DO - 10.1016/j.tourman.2006.09.013

M3 - Article

VL - 28

SP - 621

EP - 624

JO - Tourism Management

JF - Tourism Management

SN - 0261-5177

IS - 2

ER -