Abstract
Original language | English |
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Pages (from-to) | 621-624 |
Journal | Tourism Management |
Volume | 28 |
Issue number | 2 |
DOIs | |
Publication status | Published - 2007 |
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Branding on the Web: Evolving domain name usage among Malaysian hotels. / Hashim, N.H.; Murphy, Jamie.
In: Tourism Management, Vol. 28, No. 2, 2007, p. 621-624.Research output: Contribution to journal › Article
TY - JOUR
T1 - Branding on the Web: Evolving domain name usage among Malaysian hotels
AU - Hashim, N.H.
AU - Murphy, Jamie
PY - 2007
Y1 - 2007
N2 - The Internet helps tourism enterprises extend both their market reach and operational efficiency, yet few studies have examined the evolving nature of Internet use in developing countries. This study investigates 494 Malaysian hotels' use of domain names for online branding and as a reflection of evolving Internet adoption. In line with diffusion research in other countries, there were significant positive relationships with hotel size, category and affiliation and progressive levels of Internet use. The results extend hospitality diffusion research to Malaysia and support branded domain names as a measure of advanced Internet use. (c) 2006 Elsevier Ltd. All rights reserved.
AB - The Internet helps tourism enterprises extend both their market reach and operational efficiency, yet few studies have examined the evolving nature of Internet use in developing countries. This study investigates 494 Malaysian hotels' use of domain names for online branding and as a reflection of evolving Internet adoption. In line with diffusion research in other countries, there were significant positive relationships with hotel size, category and affiliation and progressive levels of Internet use. The results extend hospitality diffusion research to Malaysia and support branded domain names as a measure of advanced Internet use. (c) 2006 Elsevier Ltd. All rights reserved.
U2 - 10.1016/j.tourman.2006.09.013
DO - 10.1016/j.tourman.2006.09.013
M3 - Article
VL - 28
SP - 621
EP - 624
JO - Tourism Management
JF - Tourism Management
SN - 0261-5177
IS - 2
ER -