Brand Personality: A Study on University Branding

Fang Liu

Brand Personality: A Study on University Branding

Marketing

Research output: Chapter in Book/Conference paper › Chapter › peer-review

Original language	English
Title of host publication	2014 China Marketing International Conference - China's Contributions To Marketing: Theory And Practice
Editors	Z Yang, L Chen, Y Bao, H Yang
Pages	255-256
Number of pages	2
Publication status	Published - 2014

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

@inbook{de97e8a1b1bd4d36a49f2437e96addf8,

title = "Brand Personality: A Study on University Branding",

author = "Fang Liu",

year = "2014",

language = "English",

pages = "255--256",

editor = "Z Yang and L Chen and Y Bao and H Yang",

booktitle = "2014 China Marketing International Conference - China's Contributions To Marketing: Theory And Practice",

}

TY - CHAP

T1 - Brand Personality

T2 - A Study on University Branding

AU - Liu, Fang

PY - 2014

Y1 - 2014

UR - https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=uwapure5-25&SrcAuth=WosAPI&KeyUT=WOS:000359385500026&DestLinkType=FullRecord&DestApp=WOS_CPL

M3 - Chapter

SP - 255

EP - 256

BT - 2014 China Marketing International Conference - China's Contributions To Marketing: Theory And Practice

A2 - Yang, Z

A2 - Chen, L

A2 - Bao, Y

A2 - Yang, H

ER -

Brand Personality: A Study on University Branding

UN SDGs

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