Brand name translation: language constraints, product attributes and consumer perceptions of quality in East and Southeast Asia

F.C. Hong, Anthony Pecotich, C.J. Shultz

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	29-45
Journal	Journal of International Marketing
Volume	10
Issue number	2
Publication status	Published - 2002

Cite this

@article{4d7a57eb1b784ef6b8d17dafa9047991,

title = "Brand name translation: language constraints, product attributes and consumer perceptions of quality in East and Southeast Asia",

author = "F.C. Hong and Anthony Pecotich and C.J. Shultz",

year = "2002",

language = "English",

volume = "10",

pages = "29--45",

journal = "Journal of International Marketing",

issn = "1069-031X",

publisher = "American Marketing Association",

number = "2",

}