Brand name translation: language constraints, product attributes and consumer perceptions of quality in East and Southeast Asia

F.C. Hong, Anthony Pecotich, C.J. Shultz

Research output: Contribution to journalArticle

26 Citations (Scopus)
Original languageEnglish
Pages (from-to)29-45
JournalJournal of International Marketing
Volume10
Issue number2
Publication statusPublished - 2002

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