@inproceedings{9edda1d567f745b7b147cfbca6ac839f,
title = "Brand Defence: When You Love It, You Defend It",
author = "Sanjit Roy and M. Javed and B. Mansoor",
year = "2014",
language = "English",
volume = "1",
pages = "23--24",
booktitle = "9th Global Brand Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group",
publisher = "Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group",
note = "Brand Defence: When You Love It, You Defend It ; Conference date: 01-01-2014",
}