Brand Community as a Strategy for Conquering Virtual Worlds

Wade Halvorson; P.G Steyn

Brand Community as a Strategy for Conquering Virtual Worlds

Wade Halvorson, P.G Steyn

Research output: Chapter in Book/Conference paper › Conference paper › peer-review

Original language	English
Title of host publication	ANZMAC Papers
Place of Publication	Melbourne
Publisher	Promaco Conventions Pty. Ltd.
Pages	1-9
Volume	0
ISBN (Print)	186308 158 5
Publication status	Published - 2009
Event	Australian and New Zealand Marketing Academy Conference 2009: Sustainable Marketing and Management - Melbourne, Australia Duration: 30 Nov 2009 → 2 Dec 2009

Conference

Conference	Australian and New Zealand Marketing Academy Conference 2009
Abbreviated title	ANZMAC 2009
Country/Territory	Australia
City	Melbourne
Period	30/11/09 → 2/12/09

Cite this

@inproceedings{9b5dd6af55d543c1bbbf7f67a0e942d3,

title = "Brand Community as a Strategy for Conquering Virtual Worlds",

author = "Wade Halvorson and P.G Steyn",

year = "2009",

language = "English",

isbn = "186308 158 5",

volume = "0",

pages = "1--9",

booktitle = "ANZMAC Papers",

publisher = "Promaco Conventions Pty. Ltd.",

note = "Australian and New Zealand Marketing Academy Conference 2009 : Sustainable Marketing and Management, ANZMAC 2009 ; Conference date: 30-11-2009 Through 02-12-2009",

}

TY - GEN

T1 - Brand Community as a Strategy for Conquering Virtual Worlds

AU - Halvorson, Wade

AU - Steyn, P.G

PY - 2009

Y1 - 2009

M3 - Conference paper

SN - 186308 158 5

VL - 0

SP - 1

EP - 9

BT - ANZMAC Papers

PB - Promaco Conventions Pty. Ltd.

CY - Melbourne

T2 - Australian and New Zealand Marketing Academy Conference 2009

Y2 - 30 November 2009 through 2 December 2009

ER -