To add to the current complexity facing artists, the “born global” phenomenon implies that the gatekeeper is no longer as powerful, when artists can make their work public through the uploading of files onto a platform. What is evident from our research is that the “born global” concept is a great deal more complicated than some have argued, at least in the music industry. The changes in the global economy, culture and technology are complex and raise many conundrums for global music industry participants and policymakers. Indeed, the many after-shocks of COVID-19, as they continue to be felt in 2021 and beyond, could provoke at least a reduction in “born global” discourses. As national governments look to greater control of their borders, nations will inevitably fall back on domestic infrastructures. National responses were substantial in recognising the impacts of COVID-19 upon the creative industries.
|The Music Export Business