Best-worst scaling: an alternative to ratings data

Geoff Soutar, Jill Sweeney, J.R. Mccoll-Kennedy

Research output: Chapter in Book/Conference paperChapter

4 Citations (Scopus)
Original languageEnglish
Title of host publicationBest-Worst Scaling: Theory, Methods and Applications
EditorsJordan J Louviere, Terry N Flynn, A A J Marley
Place of PublicationCambridge, UK
PublisherCambridge University Press
Pages177 – 187
ISBN (Print)9781107043152
Publication statusPublished - 2015

Cite this

Soutar, G., Sweeney, J., & Mccoll-Kennedy, J. R. (2015). Best-worst scaling: an alternative to ratings data. In J. J. Louviere, T. N. Flynn, & A. A. J. Marley (Eds.), Best-Worst Scaling: Theory, Methods and Applications (pp. 177 – 187). Cambridge, UK: Cambridge University Press.