Becoming Brands: Celebrity, Activism and Politics

Jackie Raphael (Editor), Celia Lam (Editor)

Research output: Book/ReportEdited book/Anthology

Abstract

Becoming Brands: Celebrity, Activism and Politics explores how celebrities form their brand identities and employ them to enact political, social, and economical change. The book examines the intricate interrelations between power, persona, activism, philanthropy and feminism. Key questions examined by the authors are: how celebrity personas are deployed in on-and-off screen contexts; how on-and-off screen activity impacts on celebrity brand identities; and how consistent messages are conveyed. These questions are explored through case studies including global celebrities such as Angelina Jolie, George Clooney, Miley Cyrus, Emma Watson, Taylor Swift, Donald Trump, Clint Eastwood, Freddie Mercury, and Paul Newman. Additionally, national perspectives are included through exploration of Polish rock-star-turned politician Pawel Kukiz, and feminist Turkish character Driver Nebahat. The aim of this book is to investigate the co-dependent relationship of fame and activism. Whether it is celebrities bringing attention to activism or activists gaining fame, their brand identities can make a difference.
Original languageEnglish
Place of PublicationCanada
PublisherWaterHill Publishing
Number of pages156
ISBN (Print)9780993993886
Publication statusPublished - 2017
Externally publishedYes

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Raphael, J., & Lam, C. (Eds.) (2017). Becoming Brands: Celebrity, Activism and Politics. Canada: WaterHill Publishing.
Raphael, Jackie (Editor) ; Lam, Celia (Editor). / Becoming Brands: Celebrity, Activism and Politics. Canada : WaterHill Publishing, 2017. 156 p.
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Raphael, J & Lam, C (eds) 2017, Becoming Brands: Celebrity, Activism and Politics. WaterHill Publishing, Canada.

Becoming Brands: Celebrity, Activism and Politics. / Raphael, Jackie (Editor); Lam, Celia (Editor).

Canada : WaterHill Publishing, 2017. 156 p.

Research output: Book/ReportEdited book/Anthology

TY - BOOK

T1 - Becoming Brands: Celebrity, Activism and Politics

A2 - Raphael, Jackie

A2 - Lam, Celia

PY - 2017

Y1 - 2017

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AB - Becoming Brands: Celebrity, Activism and Politics explores how celebrities form their brand identities and employ them to enact political, social, and economical change. The book examines the intricate interrelations between power, persona, activism, philanthropy and feminism. Key questions examined by the authors are: how celebrity personas are deployed in on-and-off screen contexts; how on-and-off screen activity impacts on celebrity brand identities; and how consistent messages are conveyed. These questions are explored through case studies including global celebrities such as Angelina Jolie, George Clooney, Miley Cyrus, Emma Watson, Taylor Swift, Donald Trump, Clint Eastwood, Freddie Mercury, and Paul Newman. Additionally, national perspectives are included through exploration of Polish rock-star-turned politician Pawel Kukiz, and feminist Turkish character Driver Nebahat. The aim of this book is to investigate the co-dependent relationship of fame and activism. Whether it is celebrities bringing attention to activism or activists gaining fame, their brand identities can make a difference.

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KW - branding

KW - persona

KW - advertising

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SN - 9780993993886

BT - Becoming Brands: Celebrity, Activism and Politics

PB - WaterHill Publishing

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Raphael J, (ed.), Lam C, (ed.). Becoming Brands: Celebrity, Activism and Politics. Canada: WaterHill Publishing, 2017. 156 p.