Becoming Brands: Celebrity, Activism and Politics

Jackie Raphael (Editor), Celia Lam (Editor)

Research output: Book/ReportEdited book/Anthology


Becoming Brands: Celebrity, Activism and Politics explores how celebrities form their brand identities and employ them to enact political, social, and economical change. The book examines the intricate interrelations between power, persona, activism, philanthropy and feminism. Key questions examined by the authors are: how celebrity personas are deployed in on-and-off screen contexts; how on-and-off screen activity impacts on celebrity brand identities; and how consistent messages are conveyed. These questions are explored through case studies including global celebrities such as Angelina Jolie, George Clooney, Miley Cyrus, Emma Watson, Taylor Swift, Donald Trump, Clint Eastwood, Freddie Mercury, and Paul Newman. Additionally, national perspectives are included through exploration of Polish rock-star-turned politician Pawel Kukiz, and feminist Turkish character Driver Nebahat. The aim of this book is to investigate the co-dependent relationship of fame and activism. Whether it is celebrities bringing attention to activism or activists gaining fame, their brand identities can make a difference.
Original languageEnglish
Place of PublicationCanada
PublisherWaterHill Publishing
Number of pages156
ISBN (Print)9780993993886
Publication statusPublished - 2017
Externally publishedYes


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