| Original language | English |
|---|---|
| Pages (from-to) | N/A |
| Journal | The MCKinsey Quarterly |
| Volume | 2005 |
| Issue number | 4 |
| Publication status | Published - 2005 |
Beating the odds in market entry
J.T. Horn, Dan Lovallo, S.P. Vigurie
Research output: Contribution to journal › Article
17
Citations
(Scopus)