TY - JOUR
T1 - Awake and Alert
T2 - Examining the Portrayal of Energy Drinks on TikTok
AU - Ayalde, Jeremiah
AU - Ta, Daniel
AU - Adesanya, Olaoluwa
AU - Mandzufas, Joelie
AU - Lombardi, Karen
AU - Trapp, Gina
N1 - Funding Information:
JA and OA undertook part of this research as students of the McCusker Internship program, University of Western Australia. GT was supported by an Australian Research Council DECRA Award (DE210101791).This research did not receive any specific grant from funding agencies in the public, commercial, or not-for-profit sectors.
Funding Information:
JA and OA undertook part of this research as students of the McCusker Internship program, University of Western Australia. GT was supported by an Australian Research Council DECRA Award ( DE210101791 ).This research did not receive any specific grant from funding agencies in the public, commercial, or not-for-profit sectors.
Publisher Copyright:
© 2022 Society for Adolescent Health and Medicine
PY - 2023/4
Y1 - 2023/4
N2 - Purpose: Energy drinks (EDs) are not recommended for minors' consumption due to a myriad of health risks, but marketing initiatives persist. This study explored the promotion of EDs on TikTok, a platform frequented by children and adolescents. Methods: 197 highly viewed videos from the four top ED-related hashtags on TikTok were coded for engagement variables, user information, sponsorship status, video content, and sentiment toward EDs. Results: Of the 197 videos analyzed (combined 70 + million views), 29% disclosed sponsorship and 22% featured a child/adolescent. ED consumption appeared in 46% of videos, with 15% depicting hazardous consumption. Most videos (67%) had a positive sentiment toward EDs. Discussion: ED-related TikTok videos are positively framed, have high engagement, and are not restricted for viewing by minors. As the platform's underage user-base grows, such videos may encourage heightened consumption. Given the known health risks, effective age-gated content restrictions are needed to reduce minors' exposure.
AB - Purpose: Energy drinks (EDs) are not recommended for minors' consumption due to a myriad of health risks, but marketing initiatives persist. This study explored the promotion of EDs on TikTok, a platform frequented by children and adolescents. Methods: 197 highly viewed videos from the four top ED-related hashtags on TikTok were coded for engagement variables, user information, sponsorship status, video content, and sentiment toward EDs. Results: Of the 197 videos analyzed (combined 70 + million views), 29% disclosed sponsorship and 22% featured a child/adolescent. ED consumption appeared in 46% of videos, with 15% depicting hazardous consumption. Most videos (67%) had a positive sentiment toward EDs. Discussion: ED-related TikTok videos are positively framed, have high engagement, and are not restricted for viewing by minors. As the platform's underage user-base grows, such videos may encourage heightened consumption. Given the known health risks, effective age-gated content restrictions are needed to reduce minors' exposure.
KW - Adolescents
KW - Children
KW - Energy drinks
KW - Social media
KW - TikTok
UR - http://www.scopus.com/inward/record.url?scp=85144757190&partnerID=8YFLogxK
U2 - 10.1016/j.jadohealth.2022.10.025
DO - 10.1016/j.jadohealth.2022.10.025
M3 - Article
C2 - 36529617
AN - SCOPUS:85144757190
SN - 1054-139X
VL - 72
SP - 633
EP - 635
JO - Journal of Adolescent Health
JF - Journal of Adolescent Health
IS - 4
ER -
