Australian and Chinese consumers’ responses to negative publicity: the influences of culture, information characteristics, and product category

Mingzhou Yu

Research output: ThesisDoctoral Thesis

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Abstract

Through three related studies, this project compares and contrasts Australian and Chinese consumers' responses to negative publicity, including brand attitude, information search intention, negative word-of-mouth intention, and purchasing intention towards the brand affected by negative publicity. The project also examines the influence of culture, product category and information severity on consumers' responses to negative publicity. The findings contribute to the literature on cross­ cultural studies, attribution, information search, and word-of-mouth. The results also have important practical implications for international marketers. Different approaches should be developed such as encouraging consumers to search for more information but preventing consumers from spreading negative word-of-mouth.
Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • The University of Western Australia
Award date12 Apr 2017
Publication statusUnpublished - 2016

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