Augmented reality, a tool to enhance the visitor tourism experience in ecotourism: A systematic review with future research directions

Arslan Rafi; Mohsin Abdur Rehman; Ammara Awan; Raouf Ahmad Rather

doi:10.4018/979-8-3693-1030-4.ch006

Augmented reality, a tool to enhance the visitor tourism experience in ecotourism: A systematic review with future research directions

Arslan Rafi
, Mohsin Abdur Rehman
, Ammara Awan
, Raouf Ahmad Rather

Research output: Chapter in Book/Conference paper › Chapter › peer-review

1 Citation (Scopus)

Abstract

The advent and rapid growth in new digital technologies, every industry is going through transformation. More specifically, augmented reality (AR) in tourism context has been progressing. With this growth, AR potentially could shape visitor tourism experience (VTE) in Eco-tourism (ET). For this purpose, the present chapter focuses on understanding the current state of the literature on AR and VTE within a broader context of ET. By following a systematic literature review approach, we selected and analyzed the full text of 31 peer-reviewed journal articles to synthesize theoretical, contextual, and methodological choices of the extant literature. Moreover, this chapter highlights the key elements of how AR could potentially be a tool to enhance VTE. Finally, the authors present the future research agenda on AR and VTE within ET context.

Original language	English
Title of host publication	Supporting Environmental Stability Through Ecotourism
Publisher	IGI Global Publishing
Chapter	6
Pages	99-116
Number of pages	18
ISBN (Electronic)	9798369310311
ISBN (Print)	9798369310304
DOIs	https://doi.org/10.4018/979-8-3693-1030-4.ch006
Publication status	Published - 23 Feb 2024

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 8 Decent Work and Economic Growth
SDG 12 Responsible Consumption and Production

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10.4018/979-8-3693-1030-4.ch006

Cite this

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ER -

Augmented reality, a tool to enhance the visitor tourism experience in ecotourism: A systematic review with future research directions

Abstract

UN SDGs

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