Astrofood, Priorities and Pandemics: Reflections of an Ultra-Processed Breakfast Program and Contemporary Dysbiotic Drift

Alan Logan, Susan Prescott

Research output: Contribution to journalComment/debate

Abstract

Recognizing the importance of nutrition as part of the grand challenges faced by humanity—the current epidemic of non-communicable diseases (NCDs), sustainability and maintenance of Planetary Health—the United Nations (UN) has declared 2016–2025 the Decade of Nutrition. Research continues to underscore the extent to which ultra-processed foods dominate the contemporary nutritional landscape. Moreover, the dual role played by food technology and marketing in the expansion of ultra-processed foods is under increased scrutiny. As public health experts and clinicians contend with a crisis of NCDs, attempting to untangle a knotted assortment of interrelated strands of causation, an examination of the early origins of highly-marketed ultra-processed foods can provide valuable lessons. Here, we illuminate a little-known piece of history in the annals of ultra-processed nutritional science and childhood welfare. Astrofood was a commercially-marketed, collaborative government-industry effort that brought soy protein-enriched Twinkies as a nutritive breakfast cake to disadvantaged children; its concept and delivery demonstrated an unwillingness to deal with root-cause challenges. Although its official tenure was only about 7 years, we argue that Astrofood and its total food engineering still resonate throughout the global ultra-processed nutritional landscape. New scientific advances in nutritional psychiatry and the microbiome are on a collision course with the profits, marketing and intellectual dishonesty of the ultra-processed food industry. Solutions to the grand challenges of the Decade of Nutrition may be found in lessons from Astrofood. They provide clues to undoing the tangled knots which otherwise maintain an untenable status quo.
Original languageEnglish
Article number24
JournalChallenges
Volume8
Issue number2
DOIs
Publication statusPublished - 2017

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food
nutrition
marketing
Disease
assortment
dual role
food and luxury products industry
psychiatry
UNO
profit
public health
welfare
childhood
sustainability
expert
engineering
examination
cause
industry
history

Cite this

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title = "Astrofood, Priorities and Pandemics: Reflections of an Ultra-Processed Breakfast Program and Contemporary Dysbiotic Drift",
abstract = "Recognizing the importance of nutrition as part of the grand challenges faced by humanity—the current epidemic of non-communicable diseases (NCDs), sustainability and maintenance of Planetary Health—the United Nations (UN) has declared 2016–2025 the Decade of Nutrition. Research continues to underscore the extent to which ultra-processed foods dominate the contemporary nutritional landscape. Moreover, the dual role played by food technology and marketing in the expansion of ultra-processed foods is under increased scrutiny. As public health experts and clinicians contend with a crisis of NCDs, attempting to untangle a knotted assortment of interrelated strands of causation, an examination of the early origins of highly-marketed ultra-processed foods can provide valuable lessons. Here, we illuminate a little-known piece of history in the annals of ultra-processed nutritional science and childhood welfare. Astrofood was a commercially-marketed, collaborative government-industry effort that brought soy protein-enriched Twinkies as a nutritive breakfast cake to disadvantaged children; its concept and delivery demonstrated an unwillingness to deal with root-cause challenges. Although its official tenure was only about 7 years, we argue that Astrofood and its total food engineering still resonate throughout the global ultra-processed nutritional landscape. New scientific advances in nutritional psychiatry and the microbiome are on a collision course with the profits, marketing and intellectual dishonesty of the ultra-processed food industry. Solutions to the grand challenges of the Decade of Nutrition may be found in lessons from Astrofood. They provide clues to undoing the tangled knots which otherwise maintain an untenable status quo.",
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Astrofood, Priorities and Pandemics : Reflections of an Ultra-Processed Breakfast Program and Contemporary Dysbiotic Drift. / Logan, Alan; Prescott, Susan.

In: Challenges, Vol. 8, No. 2, 24, 2017.

Research output: Contribution to journalComment/debate

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T2 - Reflections of an Ultra-Processed Breakfast Program and Contemporary Dysbiotic Drift

AU - Logan, Alan

AU - Prescott, Susan

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N2 - Recognizing the importance of nutrition as part of the grand challenges faced by humanity—the current epidemic of non-communicable diseases (NCDs), sustainability and maintenance of Planetary Health—the United Nations (UN) has declared 2016–2025 the Decade of Nutrition. Research continues to underscore the extent to which ultra-processed foods dominate the contemporary nutritional landscape. Moreover, the dual role played by food technology and marketing in the expansion of ultra-processed foods is under increased scrutiny. As public health experts and clinicians contend with a crisis of NCDs, attempting to untangle a knotted assortment of interrelated strands of causation, an examination of the early origins of highly-marketed ultra-processed foods can provide valuable lessons. Here, we illuminate a little-known piece of history in the annals of ultra-processed nutritional science and childhood welfare. Astrofood was a commercially-marketed, collaborative government-industry effort that brought soy protein-enriched Twinkies as a nutritive breakfast cake to disadvantaged children; its concept and delivery demonstrated an unwillingness to deal with root-cause challenges. Although its official tenure was only about 7 years, we argue that Astrofood and its total food engineering still resonate throughout the global ultra-processed nutritional landscape. New scientific advances in nutritional psychiatry and the microbiome are on a collision course with the profits, marketing and intellectual dishonesty of the ultra-processed food industry. Solutions to the grand challenges of the Decade of Nutrition may be found in lessons from Astrofood. They provide clues to undoing the tangled knots which otherwise maintain an untenable status quo.

AB - Recognizing the importance of nutrition as part of the grand challenges faced by humanity—the current epidemic of non-communicable diseases (NCDs), sustainability and maintenance of Planetary Health—the United Nations (UN) has declared 2016–2025 the Decade of Nutrition. Research continues to underscore the extent to which ultra-processed foods dominate the contemporary nutritional landscape. Moreover, the dual role played by food technology and marketing in the expansion of ultra-processed foods is under increased scrutiny. As public health experts and clinicians contend with a crisis of NCDs, attempting to untangle a knotted assortment of interrelated strands of causation, an examination of the early origins of highly-marketed ultra-processed foods can provide valuable lessons. Here, we illuminate a little-known piece of history in the annals of ultra-processed nutritional science and childhood welfare. Astrofood was a commercially-marketed, collaborative government-industry effort that brought soy protein-enriched Twinkies as a nutritive breakfast cake to disadvantaged children; its concept and delivery demonstrated an unwillingness to deal with root-cause challenges. Although its official tenure was only about 7 years, we argue that Astrofood and its total food engineering still resonate throughout the global ultra-processed nutritional landscape. New scientific advances in nutritional psychiatry and the microbiome are on a collision course with the profits, marketing and intellectual dishonesty of the ultra-processed food industry. Solutions to the grand challenges of the Decade of Nutrition may be found in lessons from Astrofood. They provide clues to undoing the tangled knots which otherwise maintain an untenable status quo.

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