Assessment of mobile technology use in the emerging market: Analyzing intention to use m-payment services in India

Francisco Liébana-Cabanillas; Arnold Japutra; Sebastián Molinillo; Nidhi Singh; Neena Sinha

doi:10.1016/j.telpol.2020.102009

Assessment of mobile technology use in the emerging market: Analyzing intention to use m-payment services in India

Francisco Liébana-Cabanillas, Arnold Japutra, Sebastián Molinillo, Nidhi Singh, Neena Sinha

Marketing

Research output: Contribution to journal › Article

Abstract

The potential use of mobile payment is enormous and it is receiving attention as an alternative mode of payment worldwide. The present study develops a conceptual model to analyze the intention to use mobile payment services in the emerging market. Data was collected in India, one of the biggest emerging market, through a survey. The research hypotheses were tested using structural equation modeling approach. The results offer support that innovativeness, stress and perceived ease of use influence the perceived usefulness of mobile payment services. Subsequently, perceived usefulness, perceived satisfaction, perceived risk and perceived trust influence the intention to use mobile payment services. The findings provide alternatives for companies to consolidate this technology-based payment service.

Original language	English
Article number	102009
Journal	Telecommunications Policy
Volume	44
Issue number	9
DOIs	https://doi.org/10.1016/j.telpol.2020.102009
Publication status	Published - Oct 2020

Access to Document

10.1016/j.telpol.2020.102009

Link to publication in Scopus

Fingerprint Dive into the research topics of 'Assessment of mobile technology use in the emerging market: Analyzing intention to use m-payment services in India'. Together they form a unique fingerprint.

Cite this

Liébana-Cabanillas, F., Japutra, A., Molinillo, S., Singh, N., & Sinha, N. (2020). Assessment of mobile technology use in the emerging market: Analyzing intention to use m-payment services in India. Telecommunications Policy, 44(9), [102009]. https://doi.org/10.1016/j.telpol.2020.102009

@article{2bef1e99d7a74f95946838e3968ef5e0,

title = "Assessment of mobile technology use in the emerging market: Analyzing intention to use m-payment services in India",

abstract = "The potential use of mobile payment is enormous and it is receiving attention as an alternative mode of payment worldwide. The present study develops a conceptual model to analyze the intention to use mobile payment services in the emerging market. Data was collected in India, one of the biggest emerging market, through a survey. The research hypotheses were tested using structural equation modeling approach. The results offer support that innovativeness, stress and perceived ease of use influence the perceived usefulness of mobile payment services. Subsequently, perceived usefulness, perceived satisfaction, perceived risk and perceived trust influence the intention to use mobile payment services. The findings provide alternatives for companies to consolidate this technology-based payment service.",

keywords = "Consumer behavior, Emerging market, India, Mobile payment services, Payment service adoption",

author = "Francisco Li{\'e}bana-Cabanillas and Arnold Japutra and Sebasti{\'a}n Molinillo and Nidhi Singh and Neena Sinha",

year = "2020",

month = oct,

doi = "10.1016/j.telpol.2020.102009",

language = "English",

volume = "44",

journal = "Telecommunications Policy",

issn = "0308-5961",

publisher = "Elsevier",

number = "9",

}

TY - JOUR

T1 - Assessment of mobile technology use in the emerging market

T2 - Analyzing intention to use m-payment services in India

AU - Liébana-Cabanillas, Francisco

AU - Japutra, Arnold

AU - Molinillo, Sebastián

AU - Singh, Nidhi

AU - Sinha, Neena

PY - 2020/10

Y1 - 2020/10

N2 - The potential use of mobile payment is enormous and it is receiving attention as an alternative mode of payment worldwide. The present study develops a conceptual model to analyze the intention to use mobile payment services in the emerging market. Data was collected in India, one of the biggest emerging market, through a survey. The research hypotheses were tested using structural equation modeling approach. The results offer support that innovativeness, stress and perceived ease of use influence the perceived usefulness of mobile payment services. Subsequently, perceived usefulness, perceived satisfaction, perceived risk and perceived trust influence the intention to use mobile payment services. The findings provide alternatives for companies to consolidate this technology-based payment service.

AB - The potential use of mobile payment is enormous and it is receiving attention as an alternative mode of payment worldwide. The present study develops a conceptual model to analyze the intention to use mobile payment services in the emerging market. Data was collected in India, one of the biggest emerging market, through a survey. The research hypotheses were tested using structural equation modeling approach. The results offer support that innovativeness, stress and perceived ease of use influence the perceived usefulness of mobile payment services. Subsequently, perceived usefulness, perceived satisfaction, perceived risk and perceived trust influence the intention to use mobile payment services. The findings provide alternatives for companies to consolidate this technology-based payment service.

KW - Consumer behavior

KW - Emerging market

KW - India

KW - Mobile payment services

KW - Payment service adoption

UR - http://www.scopus.com/inward/record.url?scp=85087746707&partnerID=8YFLogxK

U2 - 10.1016/j.telpol.2020.102009

DO - 10.1016/j.telpol.2020.102009

M3 - Article

AN - SCOPUS:85087746707

VL - 44

JO - Telecommunications Policy

JF - Telecommunications Policy

SN - 0308-5961

IS - 9

M1 - 102009

ER -