TY - JOUR
T1 - Assessment of mobile technology use in the emerging market
T2 - Analyzing intention to use m-payment services in India
AU - Liébana-Cabanillas, Francisco
AU - Japutra, Arnold
AU - Molinillo, Sebastián
AU - Singh, Nidhi
AU - Sinha, Neena
PY - 2020/10
Y1 - 2020/10
N2 - The potential use of mobile payment is enormous and it is receiving attention as an alternative mode of payment worldwide. The present study develops a conceptual model to analyze the intention to use mobile payment services in the emerging market. Data was collected in India, one of the biggest emerging market, through a survey. The research hypotheses were tested using structural equation modeling approach. The results offer support that innovativeness, stress and perceived ease of use influence the perceived usefulness of mobile payment services. Subsequently, perceived usefulness, perceived satisfaction, perceived risk and perceived trust influence the intention to use mobile payment services. The findings provide alternatives for companies to consolidate this technology-based payment service.
AB - The potential use of mobile payment is enormous and it is receiving attention as an alternative mode of payment worldwide. The present study develops a conceptual model to analyze the intention to use mobile payment services in the emerging market. Data was collected in India, one of the biggest emerging market, through a survey. The research hypotheses were tested using structural equation modeling approach. The results offer support that innovativeness, stress and perceived ease of use influence the perceived usefulness of mobile payment services. Subsequently, perceived usefulness, perceived satisfaction, perceived risk and perceived trust influence the intention to use mobile payment services. The findings provide alternatives for companies to consolidate this technology-based payment service.
KW - Consumer behavior
KW - Emerging market
KW - India
KW - Mobile payment services
KW - Payment service adoption
UR - http://www.scopus.com/inward/record.url?scp=85087746707&partnerID=8YFLogxK
U2 - 10.1016/j.telpol.2020.102009
DO - 10.1016/j.telpol.2020.102009
M3 - Article
AN - SCOPUS:85087746707
VL - 44
JO - Telecommunications Policy
JF - Telecommunications Policy
SN - 0308-5961
IS - 9
M1 - 102009
ER -