Assessing Validity of Consumer-Based Brand Equity Models for Tourism Destinations

Sebastian Molinillo, Yuksel Ekinci, Arnold Japutra, Sarah Turnbull

Research output: Chapter in Book/Conference paper › Conference paper

Original language	English
Title of host publication	Proceedings of the Travel and Tourism Research Association Conference
Publisher	Travel and Tourism Research Association
DOIs	https://doi.org/10.7275/6ddb-gg49
Publication status	Published - 2019
Event	49th TTRA Annual International Conference - Miami, United States Duration: 26 Jun 2018 → 28 Jun 2018

Conference	49th TTRA Annual International Conference
Country/Territory	United States
City	Miami
Period	26/06/18 → 28/06/18

Access to Document

@inproceedings{6d79a8366a114513b8fcd503b7230aeb,

title = "Assessing Validity of Consumer-Based Brand Equity Models for Tourism Destinations",

author = "Sebastian Molinillo and Yuksel Ekinci and Arnold Japutra and Sarah Turnbull",

year = "2019",

doi = "10.7275/6ddb-gg49",

language = "English",

booktitle = "Proceedings of the Travel and Tourism Research Association Conference",

publisher = "Travel and Tourism Research Association",

note = "49th TTRA Annual International Conference ; Conference date: 26-06-2018 Through 28-06-2018",

}

TY - GEN

T1 - Assessing Validity of Consumer-Based Brand Equity Models for Tourism Destinations

AU - Molinillo, Sebastian

AU - Ekinci, Yuksel

AU - Japutra, Arnold

AU - Turnbull, Sarah

PY - 2019

Y1 - 2019

UR - https://scholarworks.umass.edu/ttra/2018/

U2 - 10.7275/6ddb-gg49

DO - 10.7275/6ddb-gg49

M3 - Conference paper

BT - Proceedings of the Travel and Tourism Research Association Conference

PB - Travel and Tourism Research Association

T2 - 49th TTRA Annual International Conference

Y2 - 26 June 2018 through 28 June 2018

ER -