Assessing Validity of Consumer-Based Brand Equity Models for Tourism Destinations

Sebastian Molinillo, Yuksel Ekinci, Arnold Japutra, Sarah Turnbull

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationProceedings of the Travel and Tourism Research Association Conference
PublisherTravel and Tourism Research Association
DOIs
Publication statusPublished - 2019
Event49th TTRA Annual International Conference - Miami, United States
Duration: 26 Jun 201828 Jun 2018

Conference

Conference49th TTRA Annual International Conference
CountryUnited States
CityMiami
Period26/06/1828/06/18

Cite this

Molinillo, S., Ekinci, Y., Japutra, A., & Turnbull, S. (2019). Assessing Validity of Consumer-Based Brand Equity Models for Tourism Destinations. In Proceedings of the Travel and Tourism Research Association Conference Travel and Tourism Research Association. https://doi.org/10.7275/6ddb-gg49
Molinillo, Sebastian ; Ekinci, Yuksel ; Japutra, Arnold ; Turnbull, Sarah . / Assessing Validity of Consumer-Based Brand Equity Models for Tourism Destinations. Proceedings of the Travel and Tourism Research Association Conference. Travel and Tourism Research Association, 2019.
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author = "Sebastian Molinillo and Yuksel Ekinci and Arnold Japutra and Sarah Turnbull",
year = "2019",
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language = "English",
booktitle = "Proceedings of the Travel and Tourism Research Association Conference",
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Molinillo, S, Ekinci, Y, Japutra, A & Turnbull, S 2019, Assessing Validity of Consumer-Based Brand Equity Models for Tourism Destinations. in Proceedings of the Travel and Tourism Research Association Conference. Travel and Tourism Research Association, 49th TTRA Annual International Conference, Miami, United States, 26/06/18. https://doi.org/10.7275/6ddb-gg49

Assessing Validity of Consumer-Based Brand Equity Models for Tourism Destinations. / Molinillo, Sebastian; Ekinci, Yuksel ; Japutra, Arnold; Turnbull, Sarah .

Proceedings of the Travel and Tourism Research Association Conference. Travel and Tourism Research Association, 2019.

Research output: Chapter in Book/Conference paperConference paper

TY - GEN

T1 - Assessing Validity of Consumer-Based Brand Equity Models for Tourism Destinations

AU - Molinillo, Sebastian

AU - Ekinci, Yuksel

AU - Japutra, Arnold

AU - Turnbull, Sarah

PY - 2019

Y1 - 2019

UR - https://scholarworks.umass.edu/ttra/2018/

U2 - 10.7275/6ddb-gg49

DO - 10.7275/6ddb-gg49

M3 - Conference paper

BT - Proceedings of the Travel and Tourism Research Association Conference

PB - Travel and Tourism Research Association

ER -

Molinillo S, Ekinci Y, Japutra A, Turnbull S. Assessing Validity of Consumer-Based Brand Equity Models for Tourism Destinations. In Proceedings of the Travel and Tourism Research Association Conference. Travel and Tourism Research Association. 2019 https://doi.org/10.7275/6ddb-gg49