Assessing Validity of Consumer-Based Brand Equity Models for Tourism Destinations

Sebastian Molinillo, Yuksel Ekinci, Arnold Japutra, Sarah Turnbull

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publicationProceedings of the Travel and Tourism Research Association Conference
PublisherTravel and Tourism Research Association
DOIs
Publication statusPublished - 2019
Event49th TTRA Annual International Conference - Miami, United States
Duration: 26 Jun 201828 Jun 2018

Conference

Conference49th TTRA Annual International Conference
CountryUnited States
CityMiami
Period26/06/1828/06/18

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