Assessing the Effects of In-School Point of Purchase and Sampling on the Choice of a Healthy Food Option

Dafina Rexha, K. Mizerski, Dick Mizerski

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publication2005 AMA Winter Educators' Conference: Marketing Theory and Applications
EditorsK. Seiders, G.B. Voss
Place of PublicationUSA
PublisherAmerican Marketing Association
Pages99-100
Volume16
EditionSan Antonio, USA
ISBN (Print)10540806
Publication statusPublished - 2005
EventAssessing the Effects of In-School Point of Purchase and Sampling on the Choice of a Healthy Food Option - San Antonio, USA
Duration: 1 Jan 2005 → …

Conference

ConferenceAssessing the Effects of In-School Point of Purchase and Sampling on the Choice of a Healthy Food Option
Period1/01/05 → …

Cite this

Rexha, D., Mizerski, K., & Mizerski, D. (2005). Assessing the Effects of In-School Point of Purchase and Sampling on the Choice of a Healthy Food Option. In K. Seiders, & G. B. Voss (Eds.), 2005 AMA Winter Educators' Conference: Marketing Theory and Applications (San Antonio, USA ed., Vol. 16, pp. 99-100). American Marketing Association.