Assessing the cross-selling performance of front-line employees in a retail context

G. Ferguson, Geoff Soutar

Research output: Chapter in Book/Conference paperConference paper

Original languageEnglish
Title of host publication3Rs: Reputation, Responsibility and Relevance
EditorsM. Thyne, K.R. Deans
Place of PublicationNew Zealand
PublisherSchool of Business, Otago University
Pages276-283
Volumen/a
EditionDunedin, New Zealand
ISBN (Print)9781877156299
Publication statusPublished - 2007
EventAssessing the cross-selling performance of front-line employees in a retail context - Dunedin, New Zealand
Duration: 1 Jan 2007 → …

Conference

ConferenceAssessing the cross-selling performance of front-line employees in a retail context
Period1/01/07 → …

Cite this

Ferguson, G., & Soutar, G. (2007). Assessing the cross-selling performance of front-line employees in a retail context. In M. Thyne, & K. R. Deans (Eds.), 3Rs: Reputation, Responsibility and Relevance (Dunedin, New Zealand ed., Vol. n/a, pp. 276-283). New Zealand: School of Business, Otago University.