Applying the Rossiter-Percy Model to Social Marketing Communications

Robert Donovan, J.R. Rossiter

Research output: Chapter in Book/Conference paperChapter

Original languageEnglish
Title of host publicationDe TransactioneleOverheid, Communicatie als instrument: zes thema's in de overheidsvoorlichting
EditorsG. Bartels, W. Neilissen, H. Ruelle
Place of PublicationUtrecht
PublisherKluwer Academic Publishers
Pages186-198
VolumeN/A
ISBN (Print)90 267 2847 6
Publication statusPublished - 1998

Cite this

Donovan, R., & Rossiter, J. R. (1998). Applying the Rossiter-Percy Model to Social Marketing Communications. In G. Bartels, W. Neilissen, & H. Ruelle (Eds.), De TransactioneleOverheid, Communicatie als instrument: zes thema's in de overheidsvoorlichting (Vol. N/A, pp. 186-198). Utrecht: Kluwer Academic Publishers.