Applying the Rossiter-Percy Model to Social Marketing Communications

Robert Donovan, J.R. Rossiter

Research output: Chapter in Book/Conference paperChapterpeer-review

Original languageEnglish
Title of host publicationDe TransactioneleOverheid, Communicatie als instrument: zes thema's in de overheidsvoorlichting
EditorsG. Bartels, W. Neilissen, H. Ruelle
Place of PublicationUtrecht
PublisherKluwer Academic Publishers
ISBN (Print)90 267 2847 6
Publication statusPublished - 1998

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