Applying the Rossiter-Percy Model to Social Marketing Communications

Research output: Chapter in Book/Conference paper › Chapter › peer-review

Original language	English
Title of host publication	De TransactioneleOverheid, Communicatie als instrument: zes thema's in de overheidsvoorlichting
Editors	G. Bartels, W. Neilissen, H. Ruelle
Place of Publication	Utrecht
Publisher	Kluwer Academic Publishers
Pages	186-198
Volume	N/A
ISBN (Print)	90 267 2847 6
Publication status	Published - 1998

Cite this

@inbook{830a9eaa14944feaabd7d351e2df8c05,

title = "Applying the Rossiter-Percy Model to Social Marketing Communications",

author = "Robert Donovan and J.R. Rossiter",

year = "1998",

language = "English",

isbn = "90 267 2847 6",

volume = "N/A",

pages = "186--198",

editor = "G. Bartels and W. Neilissen and H. Ruelle",

booktitle = "De TransactioneleOverheid, Communicatie als instrument: zes thema's in de overheidsvoorlichting",

publisher = "Kluwer Academic Publishers",

address = "Netherlands",

}

Applying the Rossiter-Percy Model to Social Marketing Communications. / Donovan, Robert; Rossiter, J.R.
De TransactioneleOverheid, Communicatie als instrument: zes thema's in de overheidsvoorlichting. ed. / G. Bartels; W. Neilissen; H. Ruelle. Vol. N/A Utrecht: Kluwer Academic Publishers, 1998. p. 186-198.

Research output: Chapter in Book/Conference paper › Chapter › peer-review

TY - CHAP

T1 - Applying the Rossiter-Percy Model to Social Marketing Communications

AU - Donovan, Robert

AU - Rossiter, J.R.

PY - 1998

Y1 - 1998

M3 - Chapter

SN - 90 267 2847 6

VL - N/A

SP - 186

EP - 198

BT - De TransactioneleOverheid, Communicatie als instrument: zes thema's in de overheidsvoorlichting

A2 - Bartels, G.

A2 - Neilissen, W.

A2 - Ruelle, H.

PB - Kluwer Academic Publishers

CY - Utrecht

ER -