Applying persuasion principles did not increase questionnaire response: A randomised controlled trial of a fridge magnet gift

H. Bailey; L. Robertson; N. Henley; B. Armstrong; J. Attia; Elizabeth Milne

Applying persuasion principles did not increase questionnaire response: A randomised controlled trial of a fridge magnet gift

H. Bailey, L. Robertson, N. Henley, B. Armstrong, J. Attia, Elizabeth Milne

Research output: Contribution to journal › Article › peer-review

Abstract

Maximising response is an important issue in epidemiological research. Reciprocation and commitment/consistency are psychological persuasion principles that have been used in many contexts to increase compliance with requests. We attempted to apply both these principles to increase compliance with a survey request by sending a fridge magnet reminder. The aim of this study was to determine whether the magnet improved response.

Original language	English
Pages (from-to)	6-10
Journal	Australasian Epidemiologist
Volume	14
Issue number	2
Publication status	Published - 2007

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Cite this

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abstract = "Maximising response is an important issue in epidemiological research. Reciprocation and commitment/consistency are psychological persuasion principles that have been used in many contexts to increase compliance with requests. We attempted to apply both these principles to increase compliance with a survey request by sending a fridge magnet reminder. The aim of this study was to determine whether the magnet improved response.",

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AU - Milne, Elizabeth

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Applying persuasion principles did not increase questionnaire response: A randomised controlled trial of a fridge magnet gift

Abstract

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