Rationale: Emotional modulation of the startle reflex in the rat may be used to assess whether activation of dopamine receptors specifically increases hedonia, incentive, fear or arousal. Objectives: The objective of the study is to determine the effects of apomorphine (0.8 mg/kg s.c.) on the startle reflex of rats (72 male Sprague-Dawley rats) exposed to one of three affective conditions. These conditions were negative affective stimulus (exposure to cat smell), positive affective stimulus (availability of a 20% sucrose solution), neutral stimulus (no additional affective stimulus) and one of two appetitive "drive" states (food deprived or non-food deprived). Methods: The startle response (whole-body flinch response) was measured after presentation of a range of intensities of acoustic stimuli (65-120 dB, 40-ms duration white noise). The resulting sigmoidal stimulus intensity-response magnitude (SIRM) curves were fitted using a logistic regression procedure, and features of these functions were abstracted for analysis. Results: Maximal startle amplitudes were increased by the negative affect (fear) stimulus in non-food-deprived rats and decreased by the positive affect stimulus in food-deprived rats. Apomorphine mimicked the effects of food deprivation under both affect conditions, but also produced an effect in food-deprived rats similar to that of the positive affect condition. Conclusions: The results are consistent with both a positive incentive effect and a direct hedonic action of apomorphine, but inconsistent with a role in general arousal. In addition, a method of analysing SIRM functions with logistic regressions is introduced as a useful means of standardising startle reflex measurements.