Anzac for sale: the Gallipoli campaign and Anzac legend in Australian consumer culture 1915-2015

Research output: ThesisDoctoral Thesis

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Abstract

This thesis explores the logics that have driven the production and proliferation of the memory of the Gallipoli Campaign and Anzac legend through consumer culture since 1915. It asks how and why Anzac came to represent a lucrative commodity, identifies groups and individuals who have acted as guardians of the cultural and economic capital it represents, and probes how market dynamics have shaped prevailing historical representations of the Gallipoli campaign and Anzac veterans. It argues that consumer culture did not desecrate the Anzac tradition as feared, but has facilitated its cultural reinvention and transmission over a century.
Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • The University of Western Australia
Award date12 Jul 2016
DOIs
Publication statusUnpublished - 2015

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Legend
Consumer Culture
Historical Representation
Commodities
Guardian
Economics
Veterans
Logic

Cite this

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abstract = "This thesis explores the logics that have driven the production and proliferation of the memory of the Gallipoli Campaign and Anzac legend through consumer culture since 1915. It asks how and why Anzac came to represent a lucrative commodity, identifies groups and individuals who have acted as guardians of the cultural and economic capital it represents, and probes how market dynamics have shaped prevailing historical representations of the Gallipoli campaign and Anzac veterans. It argues that consumer culture did not desecrate the Anzac tradition as feared, but has facilitated its cultural reinvention and transmission over a century.",
keywords = "Anzac, Memory, National identity, Great War, Gallipoli, Consumer culture",
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school = "The University of Western Australia",

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AB - This thesis explores the logics that have driven the production and proliferation of the memory of the Gallipoli Campaign and Anzac legend through consumer culture since 1915. It asks how and why Anzac came to represent a lucrative commodity, identifies groups and individuals who have acted as guardians of the cultural and economic capital it represents, and probes how market dynamics have shaped prevailing historical representations of the Gallipoli campaign and Anzac veterans. It argues that consumer culture did not desecrate the Anzac tradition as feared, but has facilitated its cultural reinvention and transmission over a century.

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