Analyzing the Effectiveness of Privacy Related Add-Ons Employed to Thwart Web Based Tracking

Matthew Ruffell, Jin B. Hong, Dong Seong Kim

Research output: Chapter in Book/Conference paperConference paper

1 Citation (Scopus)

Abstract

With the rise in popularity of using websites to distribute content to users, content creators needed to gain revenue from page views. To achieve this, they use third-party networks to distribute advertisements and perform analytics on users to customize their advertisements. These networks build up a profile of their users (e.g., navigation patterns, visit frequency, personal interest), which poses a significant privacy risk as this information can be sold to others or used in targeted advertising. In order for users to protect themselves, they need to install add-ons for their web browser which removes third-party content. This paper surveys some of the existing add-ons to block third-party content, and determine which add-ons are required to provide adequate protection. Further analytics are conducted to evaluate the effectiveness of those add-ons through the experiments.

Original languageEnglish
Title of host publicationProceedings - 2015 IEEE 21st Pacific Rim International Symposium on Dependable Computing, PRDC 2015
Place of PublicationUnited States
PublisherIEEE, Institute of Electrical and Electronics Engineers
Pages264-272
Number of pages9
Volume2015
ISBN (Electronic)9781467393768
DOIs
Publication statusPublished - 4 Jan 2016
Externally publishedYes
Event21st IEEE Pacific Rim International Symposium on Dependable Computing, PRDC 2015 - Zhangjiajie, China
Duration: 18 Nov 201520 Nov 2015

Conference

Conference21st IEEE Pacific Rim International Symposium on Dependable Computing, PRDC 2015
CountryChina
CityZhangjiajie
Period18/11/1520/11/15

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Ruffell, M., Hong, J. B., & Kim, D. S. (2016). Analyzing the Effectiveness of Privacy Related Add-Ons Employed to Thwart Web Based Tracking. In Proceedings - 2015 IEEE 21st Pacific Rim International Symposium on Dependable Computing, PRDC 2015 (Vol. 2015, pp. 264-272). [7371417] United States: IEEE, Institute of Electrical and Electronics Engineers. https://doi.org/10.1109/PRDC.2015.29