Analyzing the Effectiveness of Privacy Related Add-Ons Employed to Thwart Web Based Tracking

Matthew Ruffell; Jin B. Hong; Dong Seong Kim

doi:10.1109/PRDC.2015.29

Analyzing the Effectiveness of Privacy Related Add-Ons Employed to Thwart Web Based Tracking

Matthew Ruffell, Jin B. Hong, Dong Seong Kim

Research output: Chapter in Book/Conference paper › Conference paper

2 Citations (Scopus)

Abstract

With the rise in popularity of using websites to distribute content to users, content creators needed to gain revenue from page views. To achieve this, they use third-party networks to distribute advertisements and perform analytics on users to customize their advertisements. These networks build up a profile of their users (e.g., navigation patterns, visit frequency, personal interest), which poses a significant privacy risk as this information can be sold to others or used in targeted advertising. In order for users to protect themselves, they need to install add-ons for their web browser which removes third-party content. This paper surveys some of the existing add-ons to block third-party content, and determine which add-ons are required to provide adequate protection. Further analytics are conducted to evaluate the effectiveness of those add-ons through the experiments.

Original language	English
Title of host publication	Proceedings - 2015 IEEE 21st Pacific Rim International Symposium on Dependable Computing, PRDC 2015
Place of Publication	United States
Publisher	IEEE, Institute of Electrical and Electronics Engineers
Pages	264-272
Number of pages	9
Volume	2015
ISBN (Electronic)	9781467393768
DOIs	https://doi.org/10.1109/PRDC.2015.29
Publication status	Published - 4 Jan 2016
Externally published	Yes
Event	21st IEEE Pacific Rim International Symposium on Dependable Computing, PRDC 2015 - Zhangjiajie, China Duration: 18 Nov 2015 → 20 Nov 2015

Conference

Conference	21st IEEE Pacific Rim International Symposium on Dependable Computing, PRDC 2015
Country	China
City	Zhangjiajie
Period	18/11/15 → 20/11/15

Access to Document

10.1109/PRDC.2015.29

Link to publication in Scopus

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Ruffell, M., Hong, J. B., & Kim, D. S. (2016). Analyzing the Effectiveness of Privacy Related Add-Ons Employed to Thwart Web Based Tracking. In Proceedings - 2015 IEEE 21st Pacific Rim International Symposium on Dependable Computing, PRDC 2015 (Vol. 2015, pp. 264-272). [7371417] IEEE, Institute of Electrical and Electronics Engineers. https://doi.org/10.1109/PRDC.2015.29

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abstract = "With the rise in popularity of using websites to distribute content to users, content creators needed to gain revenue from page views. To achieve this, they use third-party networks to distribute advertisements and perform analytics on users to customize their advertisements. These networks build up a profile of their users (e.g., navigation patterns, visit frequency, personal interest), which poses a significant privacy risk as this information can be sold to others or used in targeted advertising. In order for users to protect themselves, they need to install add-ons for their web browser which removes third-party content. This paper surveys some of the existing add-ons to block third-party content, and determine which add-ons are required to provide adequate protection. Further analytics are conducted to evaluate the effectiveness of those add-ons through the experiments.",

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Ruffell, M, Hong, JB & Kim, DS 2016, Analyzing the Effectiveness of Privacy Related Add-Ons Employed to Thwart Web Based Tracking. in Proceedings - 2015 IEEE 21st Pacific Rim International Symposium on Dependable Computing, PRDC 2015. vol. 2015, 7371417, IEEE, Institute of Electrical and Electronics Engineers, United States, pp. 264-272, 21st IEEE Pacific Rim International Symposium on Dependable Computing, PRDC 2015, Zhangjiajie, China, 18/11/15. https://doi.org/10.1109/PRDC.2015.29

Analyzing the Effectiveness of Privacy Related Add-Ons Employed to Thwart Web Based Tracking. / Ruffell, Matthew; Hong, Jin B.; Kim, Dong Seong.

Proceedings - 2015 IEEE 21st Pacific Rim International Symposium on Dependable Computing, PRDC 2015. Vol. 2015 United States : IEEE, Institute of Electrical and Electronics Engineers, 2016. p. 264-272 7371417.

Research output: Chapter in Book/Conference paper › Conference paper

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Ruffell M, Hong JB, Kim DS. Analyzing the Effectiveness of Privacy Related Add-Ons Employed to Thwart Web Based Tracking. In Proceedings - 2015 IEEE 21st Pacific Rim International Symposium on Dependable Computing, PRDC 2015. Vol. 2015. United States: IEEE, Institute of Electrical and Electronics Engineers. 2016. p. 264-272. 7371417 https://doi.org/10.1109/PRDC.2015.29