An investigation of the corporate identity construct in China: Managerial evidence from the high technology industry.

Bang Nguyen, TC Melewar, Arnold Japutra, Sung Ho Han, Cheng-Hao Steve Chen, Xiaoyu Yu

Research output: Contribution to journalArticle

Original languageEnglish
Pages (from-to)779-800
JournalJournal of Marketing Communications
Volume24
Issue number8
Early online date2016
DOIs
Publication statusPublished - 2018
Externally publishedYes

Cite this

Nguyen, Bang ; Melewar, TC ; Japutra, Arnold ; Han, Sung Ho ; Chen, Cheng-Hao Steve ; Yu, Xiaoyu. / An investigation of the corporate identity construct in China: Managerial evidence from the high technology industry. In: Journal of Marketing Communications. 2018 ; Vol. 24, No. 8. pp. 779-800.
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An investigation of the corporate identity construct in China: Managerial evidence from the high technology industry. / Nguyen, Bang ; Melewar, TC; Japutra, Arnold; Han, Sung Ho; Chen, Cheng-Hao Steve; Yu, Xiaoyu.

In: Journal of Marketing Communications, Vol. 24, No. 8, 2018, p. 779-800.

Research output: Contribution to journalArticle

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AU - Japutra, Arnold

AU - Han, Sung Ho

AU - Chen, Cheng-Hao Steve

AU - Yu, Xiaoyu

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