An investigation of the corporate identity construct in China: Managerial evidence from the high technology industry.

Bang Nguyen, TC Melewar, Arnold Japutra, Sung Ho Han, Cheng-Hao Steve Chen, Xiaoyu Yu

Research output: Contribution to journalArticlepeer-review

6 Citations (Scopus)
Original languageEnglish
Pages (from-to)779-800
Number of pages22
JournalJournal of Marketing Communications
Volume24
Issue number8
Early online date2016
DOIs
Publication statusPublished - 17 Nov 2018
Externally publishedYes

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