Original language | English |
---|---|
Pages (from-to) | 779-800 |
Number of pages | 22 |
Journal | Journal of Marketing Communications |
Volume | 24 |
Issue number | 8 |
Early online date | 2016 |
DOIs | |
Publication status | Published - 17 Nov 2018 |
Externally published | Yes |
An investigation of the corporate identity construct in China: Managerial evidence from the high technology industry.
Bang Nguyen, TC Melewar, Arnold Japutra, Sung Ho Han, Cheng-Hao Steve Chen, Xiaoyu Yu
Research output: Contribution to journal › Article › peer-review
8
Citations
(Scopus)