An investigation into the true relationship between level of product use and response to promotional activities

B.S. Sonner; Dick Mizerski

An investigation into the true relationship between level of product use and response to promotional activities

Marketing

Research output: Chapter in Book/Conference paper › Conference paper

Original language	English
Title of host publication	AMA Educators' Conference - Enhancing Knowledge Development in Marketing
Editors	G.T. Grundlach, P.E. Murphy
Place of Publication	Chicago
Publisher	American Marketing Association
Pages	39-40
Volume	11
Publication status	Published - 2000
Event	An investigation into the true relationship between level of product use and response to promotional activities - Duration: 1 Jan 2000 → …

Conference

Conference	An investigation into the true relationship between level of product use and response to promotional activities
Period	1/01/00 → …

Cite this

@inproceedings{3952726f5f0249db9edc1632a3026602,

title = "An investigation into the true relationship between level of product use and response to promotional activities",

author = "B.S. Sonner and Dick Mizerski",

year = "2000",

language = "English",

volume = "11",

pages = "39--40",

editor = "G.T. Grundlach and P.E. Murphy",

booktitle = "AMA Educators' Conference - Enhancing Knowledge Development in Marketing",

publisher = "American Marketing Association",

address = "United States",

note = "An investigation into the true relationship between level of product use and response to promotional activities ; Conference date: 01-01-2000",

}

Sonner, BS & Mizerski, D 2000, An investigation into the true relationship between level of product use and response to promotional activities. in GT Grundlach & PE Murphy (eds), AMA Educators' Conference - Enhancing Knowledge Development in Marketing. vol. 11, American Marketing Association, Chicago, pp. 39-40, An investigation into the true relationship between level of product use and response to promotional activities, 1/01/00.

An investigation into the true relationship between level of product use and response to promotional activities. / Sonner, B.S.; Mizerski, Dick.

AMA Educators' Conference - Enhancing Knowledge Development in Marketing. ed. / G.T. Grundlach; P.E. Murphy. Vol. 11 Chicago : American Marketing Association, 2000. p. 39-40.

Research output: Chapter in Book/Conference paper › Conference paper

TY - GEN

T1 - An investigation into the true relationship between level of product use and response to promotional activities

AU - Sonner, B.S.

AU - Mizerski, Dick

PY - 2000

Y1 - 2000

M3 - Conference paper

VL - 11

SP - 39

EP - 40

BT - AMA Educators' Conference - Enhancing Knowledge Development in Marketing

A2 - Grundlach, G.T.

A2 - Murphy, P.E.

PB - American Marketing Association

CY - Chicago

T2 - An investigation into the true relationship between level of product use and response to promotional activities

Y2 - 1 January 2000

ER -